GA4
**GA4**
What is GA4?
Google Analytics 4 (GA4) is the latest version of Google's web analytics platform. It is designed for the future of measurement, operating across platforms and not relying exclusively on cookies. GA4 uses event-based data to provide insights into user behavior across websites and apps. It is commonly used for tracking website traffic, user engagement, conversions, and for creating custom reports and audience segments for marketing purposes. It also focuses on predicting future user behavior through machine learning.
What other technologies are related to GA4?
GA4 Competitor Technologies
GA4 Complementary Technologies
Which job functions commonly mention GA4?
Which organizations are mentioning GA4?
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