GA4
What is GA4?
Google Analytics 4 (GA4) is the latest version of Google's web analytics platform. It is designed for the future of measurement, operating across platforms and not relying exclusively on cookies. GA4 uses event-based data to provide insights into user behavior across websites and apps. It is commonly used for tracking website traffic, user engagement, conversions, and for creating custom reports and audience segments for marketing purposes. It also focuses on predicting future user behavior through machine learning.
Which job functions mention GA4?
Which organizations are mentioning GA4?
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