Universal Analytics Insights

What is Universal Analytics?

Universal Analytics was a web analytics service offered by Google that tracked and reported website traffic. It was commonly used by website owners to understand user behavior, measure marketing campaign performance, and improve website usability. Google has since stopped processing new hits in standard Universal Analytics properties as of July 1, 2023. Universal Analytics 360 properties stopped processing new hits on July 1, 2024. Google Analytics 4 is the latest version.

Find organizations using Universal Analytics on Sumble →

What other technologies are related to Universal Analytics?

Universal Analytics Competitor Technologies

Google Analytics 4

Google Analytics 4 (GA4) is the successor to Universal Analytics and is designed as the primary platform for Google Analytics moving forward.

mentioned alongside Universal Analytics in 1% (111) of relevant job posts

GA4

GA4 is an abbreviation for Google Analytics 4, and therefore, a direct competitor.

mentioned alongside Universal Analytics in 1% (141) of relevant job posts

Adobe Analytics

Adobe Analytics is a direct competitor offering similar web analytics functionality as Universal Analytics.

mentioned alongside Universal Analytics in 0% (54) of relevant job posts

Google Analytics

Google Analytics is a broad term encompassing multiple versions; the current mainstream versions are Universal Analytics and Google Analytics 4. Google Analytics encompasses Universal Analytics, so is a competitor in a broad sense.

mentioned alongside Universal Analytics in 0% (110) of relevant job posts

Universal Analytics Complementary Technologies

Google Tag Manager

Google Tag Manager is used to manage and deploy marketing tags (snippets of code) on a website without modifying the code. It can be used with Universal Analytics to manage UA tags.

mentioned alongside Universal Analytics in 0% (151) of relevant job posts

Looker

Looker is a business intelligence platform that can connect to analytics data sources like Universal Analytics to provide data visualization and reporting capabilities.

mentioned alongside Universal Analytics in 0% (90) of relevant job posts

GCP BigQuery

BigQuery is a data warehouse that can be used to store and analyze large datasets exported from Universal Analytics for more advanced analysis.

mentioned alongside Universal Analytics in 0% (68) of relevant job posts