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Universal Analytics

Last updated May 21, 2025, generated by Sumble

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What is Universal Analytics?

Universal Analytics was a web analytics service offered by Google that tracked and reported website traffic. It was commonly used by website owners to understand user behavior, measure marketing campaign performance, and improve website usability. Google has since stopped processing new hits in standard Universal Analytics properties as of July 1, 2023. Universal Analytics 360 properties stopped processing new hits on July 1, 2024. Google Analytics 4 is the latest version.

Find 176 organizations using Universal Analytics on Sumble →

What other technologies are related to Universal Analytics?

Universal Analytics Competitor Technologies

Google Analytics 4

Google Analytics 4 (GA4) is the successor to Universal Analytics and is designed as the primary platform for Google Analytics moving forward.

GA4 is an abbreviation for Google Analytics 4, and therefore, a direct competitor.

Adobe Analytics

Adobe Analytics is a direct competitor offering similar web analytics functionality as Universal Analytics.

Google Analytics

Google Analytics is a broad term encompassing multiple versions; the current mainstream versions are Universal Analytics and Google Analytics 4. Google Analytics encompasses Universal Analytics, so is a competitor in a broad sense.

Number of organizations that mention technology

Universal Analytics

Google Analytics 4

Adobe Analytics

Google Analytics

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Universal Analytics Complementary Technologies

Google Tag Manager

Google Tag Manager is used to manage and deploy marketing tags (snippets of code) on a website without modifying the code. It can be used with Universal Analytics to manage UA tags.

Looker is a business intelligence platform that can connect to analytics data sources like Universal Analytics to provide data visualization and reporting capabilities.

BigQuery is a data warehouse that can be used to store and analyze large datasets exported from Universal Analytics for more advanced analysis.

Number of organizations that mention technology

Universal Analytics

Google Tag Manager

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Which job functions commonly mention Universal Analytics?

Marketing Analyst

9 Marketing Analyst jobs mention Universal Analytics

View 9 jobs on Sumble

Digital Marketing

59 Digital Marketing jobs mention Universal Analytics

View 59 jobs on Sumble

78 Data Analyst jobs mention Universal Analytics

View 78 jobs on Sumble

81 Marketing jobs mention Universal Analytics

View 81 jobs on Sumble

40 Analyst jobs mention Universal Analytics

View 40 jobs on Sumble

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Which organizations are mentioning Universal Analytics?

Flat101

Professional Services

3 team
mention Universal Analytics

1 person
use Universal Analytics

BRP

Manufacturing

1 teams
mentions Universal Analytics

1 person
use Universal Analytics

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