Google Analytics 4
**Google Analytics 4**
What is Google Analytics 4?
Google Analytics 4 (GA4) is the latest version of Google's web analytics platform. It's used to track and report website traffic, user behavior, and conversions across both websites and apps. GA4 emphasizes event-based data collection and cross-platform tracking, providing a more unified view of the customer journey compared to its predecessor, Universal Analytics. It leverages machine learning for insights and predictive capabilities, and focuses on user privacy with features designed to address evolving data regulations.
What other technologies are related to Google Analytics 4?
Google Analytics 4 Competitor Technologies
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