Tech Insights

Adobe DTM

Last updated , generated by Sumble
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What is Adobe DTM?

Adobe DTM (Dynamic Tag Management) was Adobe's previous tag management solution. It allowed marketers and analysts to deploy and manage marketing tags (like analytics tracking codes, conversion pixels, and third-party JavaScript libraries) across websites without modifying the site's code directly. Adobe DTM has been replaced by Adobe Experience Platform Launch, now called Adobe Experience Platform Data Collection.

What other technologies are related to Adobe DTM?

Adobe DTM Competitor Technologies

Adobe's newer tag management system, which replaces DTM.
mentioned alongside Adobe DTM in 3% (117) of relevant job posts
A competing tag management system.
mentioned alongside Adobe DTM in 2% (104) of relevant job posts
A competing tag management system.
mentioned alongside Adobe DTM in 0% (142) of relevant job posts

Adobe DTM Complementary Technologies

Collects data from mobile apps which can then be used in Adobe DTM for analysis.
mentioned alongside Adobe DTM in 40% (67) of relevant job posts
The predecessor to Adobe Analytics; DTM was often used to deploy SiteCatalyst.
mentioned alongside Adobe DTM in 33% (63) of relevant job posts
A reporting interface for Adobe Analytics data, which is often collected and managed via DTM.
mentioned alongside Adobe DTM in 34% (58) of relevant job posts

Which job functions mention Adobe DTM?

Job function
Jobs mentioning Adobe DTM
Orgs mentioning Adobe DTM
Data, Analytics & Machine Learning

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