DoubleClick Bid Manager Insights

What is DoubleClick Bid Manager?

DoubleClick Bid Manager (DBM), now known as Display & Video 360, is a demand-side platform (DSP) that allows advertisers and agencies to centrally manage their programmatic advertising campaigns across multiple exchanges and ad networks. It provides tools for planning, buying, and optimizing digital advertising, primarily display, video, and audio, using real-time bidding (RTB).

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What other technologies are related to DoubleClick Bid Manager?

DoubleClick Bid Manager Competitor Technologies

AAP

AAP (Amazon Advertising Platform, formerly Amazon DSP) is a direct competitor as it is a demand-side platform for programmatic advertising, similar to DoubleClick Bid Manager.

mentioned alongside DoubleClick Bid Manager in 38% (174) of relevant job posts

TTD

TTD (The Trade Desk) is a competing demand-side platform (DSP) that offers programmatic advertising buying capabilities similar to DoubleClick Bid Manager.

mentioned alongside DoubleClick Bid Manager in 10% (206) of relevant job posts

Trade Desk

The Trade Desk is a competing demand-side platform (DSP) that offers programmatic advertising buying capabilities similar to DoubleClick Bid Manager.

mentioned alongside DoubleClick Bid Manager in 4% (242) of relevant job posts

DoubleClick Bid Manager Complementary Technologies

DoubleClick Campaign Manager

DoubleClick Campaign Manager (DCM, now Google Campaign Manager) is used for ad serving, tracking, and measurement. It is a natural complement to DoubleClick Bid Manager (DBM, now Google Display & Video 360), which is used for buying ad space.

mentioned alongside DoubleClick Bid Manager in 24% (112) of relevant job posts

Innovid

Innovid is a video advertising platform that offers creative solutions and ad serving. This can be complementary with DBM to provide the creative and serving elements of video ad campaigns.

mentioned alongside DoubleClick Bid Manager in 7% (77) of relevant job posts

Google Campaign Manager

Google Campaign Manager (formerly DoubleClick Campaign Manager) is an ad server used for tracking and managing digital campaigns. It is complementary to DoubleClick Bid Manager, which is used for buying ad space.

mentioned alongside DoubleClick Bid Manager in 3% (67) of relevant job posts