DoubleClick Campaign Manager Insights

What is DoubleClick Campaign Manager?

DoubleClick Campaign Manager (now Google Campaign Manager 360) is a web-based ad management system for advertisers and agencies. It is used to manage and track digital advertising campaigns across multiple channels and devices, providing features for ad serving, targeting, verification, and reporting. It helps advertisers understand the performance of their campaigns and optimize them for better results.

Find organizations using DoubleClick Campaign Manager on Sumble →

What other technologies are related to DoubleClick Campaign Manager?

DoubleClick Campaign Manager Competitor Technologies

DoubleClick Bid Manager

DoubleClick Bid Manager (DBM) was a demand-side platform (DSP) that competed with DoubleClick Campaign Manager (DCM). It is now part of Google Display & Video 360.

mentioned alongside DoubleClick Campaign Manager in 23% (112) of relevant job posts

Google Display & Video 360

Google Display & Video 360 (DV360) is a unified platform that includes ad serving capabilities, effectively making it a direct competitor to DoubleClick Campaign Manager (now Google Campaign Manager 360).

mentioned alongside DoubleClick Campaign Manager in 16% (55) of relevant job posts

Sizmek

Sizmek offered an ad server and DSP which competed directly with DoubleClick Campaign Manager. Sizmek is now part of Amazon.

mentioned alongside DoubleClick Campaign Manager in 5% (108) of relevant job posts

DV360

DV360 (Display & Video 360) is a unified platform that includes ad serving capabilities, effectively making it a direct competitor to DoubleClick Campaign Manager (now Google Campaign Manager 360).

mentioned alongside DoubleClick Campaign Manager in 1% (108) of relevant job posts

DoubleClick Campaign Manager Complementary Technologies

Innovid

Innovid is a video marketing platform that allows for creating and serving interactive video ads. It is complementary because it can use DCM for ad serving and reporting.

mentioned alongside DoubleClick Campaign Manager in 7% (77) of relevant job posts

Google Analytics

Google Analytics provides website analytics and can be integrated with DoubleClick Campaign Manager for attribution and reporting.

mentioned alongside DoubleClick Campaign Manager in 0% (196) of relevant job posts

Google Tag Manager

Google Tag Manager is a tag management system that simplifies the deployment of tracking codes, including those used by DoubleClick Campaign Manager.

mentioned alongside DoubleClick Campaign Manager in 0% (54) of relevant job posts