Tech Insights

Google Display & Video 360

Last updated May 14, 2025, generated by Sumble

What is Google Display & Video 360?

Google Display & Video 360 (DV360) is a unified platform for managing digital advertising campaigns across display, video, audio, and connected TV. It allows advertisers to plan, buy, and optimize their advertising efforts in one place, providing access to a wide range of inventory and sophisticated targeting capabilities. It is commonly used by media agencies and large advertisers to manage their programmatic advertising spend.

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What other technologies are related to Google Display & Video 360?

Google Display & Video 360 Competitor Technologies

Trade Desk

The Trade Desk is a demand-side platform (DSP) that competes directly with Google Display & Video 360, offering similar functionalities for programmatic ad buying.

mentioned alongside Google Display & Video 360 in 2% (99) of relevant job posts

Sizmek

Sizmek was a demand-side platform (DSP) that competed directly with Google Display & Video 360, offering similar functionalities for programmatic ad buying. However, Sizmek was aquired by Amazon.

mentioned alongside Google Display & Video 360 in 2% (57) of relevant job posts

Google Display & Video 360 Complementary Technologies

DoubleClick Campaign Manager

DoubleClick Campaign Manager (DCM), now part of Google Campaign Manager 360, is a crucial ad server for managing and tracking campaigns, working very closely with Display & Video 360 for campaign execution and reporting.

mentioned alongside Google Display & Video 360 in 12% (55) of relevant job posts

Google Campaign Manager

Google Campaign Manager (formerly DoubleClick Campaign Manager) is an ad server used to manage and track digital advertising campaigns. It is a complementary technology to Display & Video 360, which is used for buying media.

mentioned alongside Google Display & Video 360 in 3% (91) of relevant job posts

Google Analytics

Google Analytics provides website and app analytics that can be integrated with Display & Video 360 to measure campaign performance and understand user behavior.

mentioned alongside Google Display & Video 360 in 0% (135) of relevant job posts