Amazon Marketing Cloud
**Amazon Marketing Cloud**
What is Amazon Marketing Cloud?
Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and dedicated cloud-based environment where advertisers can easily analyze pseudonymized signals across their Amazon Ads campaigns and their own data sources. This allows advertisers to perform custom analytics and gain deeper insights into campaign performance, customer behavior, and media effectiveness, ultimately helping them optimize their advertising strategies and improve return on investment. It's commonly used for multi-touch attribution modeling, audience segmentation, and understanding the customer journey across different touchpoints.
What other technologies are related to Amazon Marketing Cloud?
Amazon Marketing Cloud Competitor Technologies
Amazon Marketing Cloud Complementary Technologies
Which job functions commonly mention Amazon Marketing Cloud?
Which organizations are mentioning Amazon Marketing Cloud?
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