Amazon Marketing Cloud Insights

What is Amazon Marketing Cloud?

Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and dedicated cloud-based environment where advertisers can easily analyze pseudonymized signals across their Amazon Ads campaigns and their own data sources. This allows advertisers to perform custom analytics and gain deeper insights into campaign performance, customer behavior, and media effectiveness, ultimately helping them optimize their advertising strategies and improve return on investment. It's commonly used for multi-touch attribution modeling, audience segmentation, and understanding the customer journey across different touchpoints.

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What other technologies are related to Amazon Marketing Cloud?

Amazon Marketing Cloud Competitor Technologies

Analytic Index

Analytic Index offers cross-channel marketing analytics which overlaps with some of AMC's functionalities.

mentioned alongside Amazon Marketing Cloud in 57% (71) of relevant job posts

Skai

Skai provides cross-channel marketing analytics and optimization, overlapping with AMC's analytical capabilities and potentially serving as an alternative solution.

mentioned alongside Amazon Marketing Cloud in 9% (159) of relevant job posts

Amazon Marketing Cloud Complementary Technologies

Amazon DSP

Amazon DSP is a demand-side platform that can provide data for analysis in Amazon Marketing Cloud, making them complementary.

mentioned alongside Amazon Marketing Cloud in 8% (200) of relevant job posts

Amazon Sponsored Ads

Amazon Sponsored Ads data can be integrated and analyzed within Amazon Marketing Cloud, making it a complementary technology.

mentioned alongside Amazon Marketing Cloud in 15% (51) of relevant job posts

TTD

The Trade Desk (TTD) is a demand-side platform, and its data can be used within Amazon Marketing Cloud for broader analysis, acting as a complementary platform.

mentioned alongside Amazon Marketing Cloud in 3% (58) of relevant job posts