Adobe Audience Manager Insights

What is Adobe Audience Manager?

Adobe Audience Manager is a data management platform (DMP) that helps centralize audience data from various sources. It allows marketers to create detailed customer profiles, deliver personalized experiences across channels, and improve advertising efficiency by targeting the right audience with the right message. It is commonly used for audience segmentation, personalized marketing campaigns, and cross-channel advertising.

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What other technologies are related to Adobe Audience Manager?

Adobe Audience Manager Competitor Technologies

Lotame

A data management platform (DMP) that competes directly with Adobe Audience Manager.

mentioned alongside Adobe Audience Manager in 27% (60) of relevant job posts

LiveRamp

Provides data connectivity and identity resolution services, competing with Audience Manager in data onboarding and identity management.

mentioned alongside Adobe Audience Manager in 7% (111) of relevant job posts

Tealium

Offers a customer data platform (CDP) that competes with Adobe Audience Manager in audience segmentation, data management, and personalization.

mentioned alongside Adobe Audience Manager in 2% (143) of relevant job posts

CDP

A Customer Data Platform competes with a DMP, in terms of use-cases.

mentioned alongside Adobe Audience Manager in 1% (61) of relevant job posts

Salesforce Marketing Cloud

A suite of marketing tools that includes data management capabilities, which could be seen as competitive to Adobe Audience Manager, although less directly than a dedicated DMP or CDP.

mentioned alongside Adobe Audience Manager in 0% (119) of relevant job posts

Adobe Audience Manager Complementary Technologies

Adobe Target

Personalization and optimization platform that can use audience data from Audience Manager.

mentioned alongside Adobe Audience Manager in 8% (805) of relevant job posts

Adobe Experience Platform

AEP is the underlying platform and data foundation for Adobe Experience Cloud applications, including Audience Manager. Acts as a central repository of customer data.

mentioned alongside Adobe Audience Manager in 8% (308) of relevant job posts

Adobe Analytics

Provides insights into website traffic and user behavior, which can be used to inform audience segmentation in Audience Manager.

mentioned alongside Adobe Audience Manager in 2% (1k) of relevant job posts