CDP stands for Customer Data Platform. It is a packaged software that creates a persistent, unified customer database that is accessible to other systems. CDPs collect data from various sources, clean and unify it to create a single view of each customer, and then make that data available to other marketing systems for personalized experiences.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
Use Sumble to: