Lotame Insights

What is Lotame?

Lotame is a data management platform (DMP) that helps marketers and publishers understand, organize, and activate their customer data. It allows businesses to collect data from various sources (online and offline), build audience segments, and deliver targeted advertising and personalized experiences. Lotame is often used for audience targeting, data enrichment, and cross-device identification.

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What other technologies are related to Lotame?

Lotame Competitor Technologies

MediaMath

MediaMath is a demand-side platform (DSP) that also offers audience management and data activation features, making it a competitor to Lotame in the digital advertising space. They offer similar data management platform capabilities.

mentioned alongside Lotame in 6% (57) of relevant job posts

Adobe Audience Manager

Adobe Audience Manager is a data management platform (DMP) that competes directly with Lotame in terms of audience segmentation, data collection, and activation for marketing purposes.

mentioned alongside Lotame in 4% (60) of relevant job posts

Lotame Complementary Technologies

LiveRamp

LiveRamp provides data connectivity and identity resolution services, which can enhance Lotame's data enrichment and audience targeting capabilities. They are not a direct competitor but rather a service that improves Lotame's functionality.

mentioned alongside Lotame in 5% (81) of relevant job posts