Coremetrics
What is Coremetrics?
Coremetrics was a web analytics platform acquired by IBM and rebranded as IBM Digital Analytics. It provided tools for tracking and analyzing website visitor behavior, marketing campaign performance, and customer engagement. It helped businesses understand how users interact with their websites and digital marketing efforts, enabling them to optimize content, personalize experiences, and improve conversion rates. Common use cases included website optimization, marketing campaign analysis, and customer journey analysis. IBM Digital Analytics has been End of Life and is no longer supported. Clients were directed to use IBM Watson Customer Experience Analytics.
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