# Companies using IBM Unica

5,350 companies use IBM Unica, based on their job posts and their employees' public profiles. From October 2025 to August 2026, 435 job posts named it. Sales is the role that names it most often.

Data as of November 9, 2026. Source: Sumble.

## Which companies name IBM Unica in the most job posts?

Bajaj Finserv has posted more jobs naming IBM Unica than any other company: 249. HCLSoftware is the newest of the five companies in the table, with its first job post naming it in December 2023.

| Company | Job posts | People | Recent job post |
|---|---:|---:|---|
| [Bajaj Finserv](https://sumble.com/orgs/bajaj-finserv) | 249 | 8 | " Data extraction from various sources like UNICA / Salesforce and analysis in congruence with the business requirements" (Deputy Area Manager - PLCS - Growth, Nov 7, 2026) |
| [Epsilon](https://sumble.com/orgs/epsilon-3) | 65 | 109 | "Our team comprises experts skilled in a variety of platforms, including PeopleCloud Media, PeopleCloud Messaging, Adobe, Unica, Salesforce, and more." (Client Integration Engineer, Nov 4, 2026) |
| [HCLSoftware](https://sumble.com/orgs/hclsoftware) | 64 | 72 | "Lead marketing technology delivery programs for banking and financial services clients across HCLSoftware's Unica portfolio." (Delivery Leader, Aug 25, 2026) |
| [Merkle](https://sumble.com/orgs/merkle) | 63 | 56 | "The purpose of this role is to work with the business and associated teams to craft new solutions using Adobe Campaign, Redpoint or Unica." (Power User – Adobe Journey Optimizer (AJO), Aug 27, 2026) |
| [Nationwide Building Society](https://sumble.com/orgs/nationwide-building-society) | 48 | 14 | "You will have exposure to marketing technology such as PEGA Customer Hub, Adobe Campaign or Unica." (Database Marketing Manager - 18-month fixed term contract, Aug 27, 2025) |

## Is hiring for IBM Unica growing?

IBM Unica appeared in 0.23 in every 10,000 job posts from June to August 2026, against 0.21 from March to May. One company accounts for most of that change.

| Month | Job posts naming it | All job posts | Per 10,000 job posts |
|---|---:|---:|---:|
| Oct 2025 | 30 | 1,413,673 | 0.21 |
| Nov 2025 | 52 | 1,822,119 | 0.29 |
| Dec 2025 | 31 | 1,236,103 | 0.25 |
| Jan 2026 | 37 | 1,828,002 | 0.20 |
| Feb 2026 | 44 | 1,856,647 | 0.24 |
| Mar 2026 | 40 | 1,850,711 | 0.22 |
| Apr 2026 | 32 | 1,728,886 | 0.19 |
| May 2026 | 39 | 1,821,509 | 0.21 |
| Jun 2026 | 52 | 1,909,496 | 0.27 |
| Jul 2026 | 31 | 1,815,180 | 0.17 |
| Aug 2026 | 47 | 1,835,698 | 0.26 |

## How many companies named IBM Unica in a job post for the first time in recent months?

11 companies named IBM Unica in a job post for the first time from June to August 2026, against 20 from March to May. From October 2025 to August 2026, 53 companies named it in a job post for the first time.

| Period | Companies naming it in a job post for the first time |
|---|---:|
| March to May 2026 | 20 |
| June to August 2026 | 11 |
| October 2025 to August 2026 | 53 |

Companies whose first job post naming it appeared in that period. Recruiters, staffing firms and job boards are left out.

## How do we know which companies use IBM Unica?

538 companies name IBM Unica in their own job posts. The other 4,812 show up because employees list it on their profiles. 260 show up in both job posts and employees' profiles.

| How we know | Companies | Share |
|---|---:|---:|
| Job posts name IBM Unica | 538 | 10% |
| Employees' profiles list IBM Unica | 4,812 | 90% |

## What size are the companies that use IBM Unica?

Companies with 50 to 999 employees are the largest group of IBM Unica users, at 38%. 999 of its companies have fewer than 50 employees.

| Size | Share | Typical tech page |
|---|---:|---:|
| Under 50 employees | 19% | 22% |
| 50 to 999 | 38% | 38% |
| 1,000 to 5,000 | 22% | 17% |
| Over 5,000 | 22% | 23% |

## Where are IBM Unica companies based?

IBM Unica has an unusually large following in Italy: 19% of its companies, against 1.5% on the typical tech page. Its companies are based in 99 countries and territories.

| Country | Companies | Share | Typical tech page |
|---|---:|---:|---:|
| United States | 1,446 | 28% | 43% |
| Italy | 960 | 19% | 1.5% |
| United Kingdom | 302 | 5.9% | 6.4% |
| France | 261 | 5.1% | 4.6% |
| Brazil | 210 | 4.1% | 2.8% |
| The Netherlands | 184 | 3.6% | 2% |

## Which teams work with IBM Unica?

IBM Unica sits mostly with marketing teams (22 companies). Next come CRM teams (11 companies) and marketing operations teams (9).

| Team | Companies |
|---|---:|
| Marketing | 22 |
| CRM | 11 |
| Marketing operations | 9 |
| Analytics | 7 |
| Campaign operations | 5 |
| CVM | 5 |

## Which roles mention IBM Unica most?

Sales job posts naming IBM Unica grew to 41 from June to August 2026, up from 20 from March to May. Marketing Analyst is second, at 9%.

| Role | Share | Oct 2025 to Aug 2026 | Mar to May 2026 | Jun to Aug 2026 |
|---|---:|---:|---:|---:|
| Sales | 24% | 103 | 20 | 41 |
| Marketing Analyst | 9% | 39 | 15 | 6 |
| Marketing | 6.7% | 29 | 6 | 11 |
| Growth Marketing | 4.6% | 20 | 3 | 11 |
| Lifecycle Marketing | 3.9% | 17 | 3 | 0 |
| Marketing Operations | 3.7% | 16 | 10 | 2 |

## Which companies started naming IBM Unica in job posts recently?

From April to August 2026, 13 companies with 50 or more employees posted their first job naming IBM Unica: 9 commercial, 2 mid-market and 2 enterprise. Among the new commercial companies, the ENTERTAINER posted the most jobs naming it: 3.

| Group | Company | Job posts, April to August 2026 |
|---|---|---:|
| Commercial | [the ENTERTAINER](https://sumble.com/orgs/entertainer-fz) | 3 |
| Commercial | [Allwyn Hellas](https://sumble.com/orgs/allwynhellas) | 2 |
| Commercial | [Turnberry Solutions](https://sumble.com/orgs/turnberry-solutions) | 1 |
| Commercial | [Yael Group](https://sumble.com/orgs/yael-software) | 1 |
| Commercial | [Group O](https://sumble.com/orgs/group-o) | 1 |

Companies that named IBM Unica in a job post for the first time between April and August 2026, ranked by their job posts in those months. AI-native companies get a group of their own, whatever their size. Recruiters and job boards are left out.

## What else do IBM Unica companies use?

The tool most tied to IBM Unica is Coremetrics. 5.3% of IBM Unica companies use it, 22 times the usual rate for their size. Adobe Journey Optimizer comes second, 20 times as common as usual, at 12%.

| Tool | Companies | Also name it | Typical | Times as common |
|---|---:|---:|---:|---:|
| Coremetrics | 15 | 5.3% | 0.25% | 22 times |
| Adobe Journey Optimizer | 34 | 12% | 0.6% | 20 times |
| Oracle Responsys | 40 | 14% | 0.81% | 18 times |
| Adobe Campaign | 110 | 39% | 2.5% | 16 times |
| Aprimo | 16 | 5.7% | 0.36% | 16 times |
| Adobe Experience Platform | 49 | 17% | 1.2% | 15 times |
| Adobe Launch | 44 | 16% | 1.2% | 13 times |
| Pega | 58 | 21% | 1.7% | 12 times |

Shares are out of the 282 companies whose job posts name IBM Unica, not counting firms whose job posts name almost every technology.

## Which project themes come up in IBM Unica job posts?

55 job posts naming IBM Unica describe Data Infrastructure Migration work, the most common theme after broad digital transformation. After that comes Cloud Migration, with 8.

| Project theme | Job posts |
|---|---:|
| Digital Transformation | 149 |
| Data Infrastructure Migration | 55 |
| Cloud Migration | 8 |
| Cloud Cost Optimization | 6 |

- "Oversee the transition of campaigns from legacy platforms (e.g., Unica, Adobe Campaign) to Adobe Experience Platform, ensuring continuity and data integrity" (Humana, lead, data analyst, Sep 1, 2026)
- "migration from legacy platforms (e.g., Unica) to Salesforce Marketing Cloud (SFMC)" (BCAA, Manager, Database Marketing and Analytics, Jul 16, 2025)

## About this data

Sumble built this page. Sumble gives sales, marketing and other GTM teams technographics and hiring signals for the companies they sell to: the technologies each company uses, which teams are hiring and for what, and who reports to whom. That helps a team know who to contact, why now, and what to say.

Sumble covers more than 3.6 million companies, 93 million job posts collected since 2022 and 194 million employee profiles, and tracks more than 37,000 technologies. It finds which technologies a company uses by reading its job posts and its employees' public profiles.

Sumble has a free plan, and the same data is available through its API and MCP server.

A company counts when its own job posts or its employees' public profiles name the technology. Hiring is that technology's share of all job posts collected each month. Quotes are copied word for word from the companies' job posts.

Every figure on this page comes from Sumble's own analysis, and you won't find it outside Sumble.