3,348 companies use Datorama, based on their job posts and their employees' public profiles. Hiring for it has slowed, though 1,141 job posts still named it from October 2025 to August 2026. Data Analyst is the role that names it most often.
Which companies name Datorama in the most job posts?
Publicis Groupe, Spark Foundry and Publicis Health Media mention Datorama in the most job posts. Publicis Groupe is the newest of the five companies in the table, with its first job post naming it in June 2023.
CompanyPostsPeopleRecent job post
Publicis GroupeProfessional Services · first seen Jun 202329386
"Manage and use our proprietary business intelligence tools (e.g., Power BI, Tableau, Datorama, Looker)"Senior Analyst, Analytics, Oct 23, 2026
Spark FoundryProfessional Services · first seen Aug 202224035
"Strong data science and analytics platform skills such as PowerBI, Tableau, Datorama, Python, Alteryx, etc."Director, Analytics, Oct 21, 2026
Publicis Health MediaProfessional Services · first seen Aug 202220115
"Proficiency in MS Excel, Word, PowerPoint, and familiarity with BI tools (e.g., MicroStrategy, Datorama)."Director, Business Intelligence, Oct 22, 2026
StarcomScientific and Technical Services · first seen Jul 202218711
"Lead QA processes for media taxonomy, campaign classification, and platform readiness to ensure accuracy of Visa dashboards (Datorama) and MROI reporting."Media Operations Specialist, Oct 22, 2026
MerkleProfessional Services · first seen Jul 202213611
"Implement and configure Datorama to integrate Paid media data from multiple platforms."Salesforce Marketing Cloud Intelligence (Datorama) Consultant, Dec 2, 2025
Job posts mentioning Datorama went from 0.62 to 0.52 in every 10,000 job posts, comparing March to May with June to August 2026. Its busiest month was April 2026, at 0.71.
Show the data
Month
Job posts naming Datorama
All job posts
Per 10,000
Oct 2025
84
1,413,673
0.59
Nov 2025
128
1,822,119
0.70
Dec 2025
79
1,236,103
0.64
Jan 2026
108
1,828,002
0.59
Feb 2026
116
1,856,647
0.62
Mar 2026
112
1,850,711
0.61
Apr 2026
122
1,728,886
0.71
May 2026
101
1,821,509
0.55
Jun 2026
105
1,909,496
0.55
Jul 2026
107
1,815,180
0.59
Aug 2026
79
1,835,698
0.43
How many companies named Datorama in a job post for the first time in recent months?
In the three months to August 2026, 27 companies posted about Datorama for the first time. From March to May, 42 did. The 27 from June to August are 1.8% of all 1,504 companies whose job posts name it.
March to May 202642
June to August 202627
October 2025 to August 2026132
Companies whose first job post naming it appeared in that period. Recruiters, staffing firms and job boards are left out.
How do we know which companies use Datorama?
The evidence for Datorama is close to even: 45% of these companies name it in job posts, and 55% come from employees' profiles. 401 show up in both job posts and employees' profiles.
How we knowCompaniesShare
Job posts name Datorama
1,50445%
Employees' profiles list Datorama
1,84455%
3,348 companies. Each is counted once, under the strongest evidence we have for it.
What size are the companies that use Datorama?
No size of company stands out for Datorama. Companies with 50 to 999 employees make up the largest group, at 41%. The second-largest group is companies with more than 5,000 employees, at 22%.
Share of its companies
Typical tech page
ShareTypical
Under 50 employees
18%22%
50 to 999
41%38%
1,000 to 5,000
19%17%
Over 5,000
22%23%
Where are Datorama companies based?
The United States dominates for Datorama, with 53% of the companies that use it. India is less common than usual, at 3.8% against 6.9% on the typical tech page.
ShareTypical
United States
53%43%
United Kingdom
7.7%6.4%
Canada
4%3.6%
India
3.8%6.9%
Australia
3.2%2.2%
France
2.9%4.6%
Companies in 72 countries and territories. Shares are of companies with a known headquarters country.
Show the data
Country
Companies
Share
Typical tech page
United States
1,691
53%
43%
United Kingdom
244
7.7%
6.4%
Canada
128
4%
3.6%
India
121
3.8%
6.9%
Australia
100
3.2%
2.2%
France
93
2.9%
4.6%
Which teams work with Datorama?
Job posts most often place Datorama with marketing, analytics and digital marketing teams. Media teams come fourth, at 26 companies.
TeamCompanies
Marketing
61
Analytics
54
Digital marketing
27
Media
26
Publicis global delivery
22
Digital
20
What else do Datorama companies use?
6.2% of Datorama companies also use Pathmatics, against 0.11% of similar companies. Among the tools listed here, GWI is the most widely used, at 10% of Datorama companies.
Share of the 1,062 Datorama companies counted here whose job posts also name the tool
Typical for companies the same size
Which companies started naming Datorama in job posts recently?
Between April and August 2026, Datorama appeared for the first time in job posts at 42 companies: 23 commercial, 9 mid-market and 10 enterprise. Persistent Systems leads the new enterprise companies, with 9 job posts from April to August.
Companies that named Datorama in a job post for the first time between April and August 2026, ranked by their job posts in those months. AI-native companies get a group of their own, whatever their size. Recruiters and job boards are left out.
Which roles mention Datorama most?
Data Analyst is the most common role, in 14% of job posts naming Datorama. The top four roles cover 36% of these job posts.
RoleSharePosts
Data Analyst
14%157
Performance Marketing
8.4%96
Marketing Analyst
7.3%83
Data, Analytics & Machine Learning
6.5%74
Digital Marketing
4.8%55
Marketing
4.3%49
Show the data
Role
Share
Oct 2025 to Aug 2026
Mar to May 2026
Jun to Aug 2026
Data Analyst
14%
157
40
39
Performance Marketing
8.4%
96
34
20
Marketing Analyst
7.3%
83
22
18
Data, Analytics & Machine Learning
6.5%
74
26
18
Digital Marketing
4.8%
55
11
9
Marketing
4.3%
49
17
12
Which project themes come up in Datorama job posts?
After broad digital transformation work, teams hiring for Datorama most often mention Data Infrastructure Migration, in 59 job posts. Cloud Cost Optimization is next, in 17 job posts.
Project themeJob posts
Digital Transformation193
Data Infrastructure Migration59
Cloud Cost Optimization17
Cloud Migration9
About this data
Sumble built this page. Sumble gives sales, marketing and other GTM teams technographics and hiring signals for the companies they sell to: the technologies each company uses, which teams are hiring and for what, and who reports to whom. That helps a team know who to contact, why now, and what to say.
Sumble covers more than 3.6 million companies, 93 million job posts collected since 2022 and 194 million employee profiles, and tracks more than 37,000 technologies. It finds which technologies a company uses by reading its job posts and its employees' public profiles.
Sumble has a free plan, and the same data is available through its API and MCP server.
A company counts when its own job posts or its employees' public profiles name the technology. Hiring is that technology's share of all job posts collected each month. Quotes are copied word for word from the companies' job posts.
Every figure on this page comes from Sumble's own analysis, and you won't find it outside Sumble.
