Datorama Insights

What is Datorama?

Datorama, now known as Marketing Cloud Intelligence, is a marketing intelligence platform designed to consolidate marketing data from various sources into a single, unified view. It allows marketers to connect and harmonize data from advertising platforms, social media, CRM systems, and other sources to gain comprehensive insights into campaign performance, ROI, and overall marketing effectiveness. Common uses include reporting, dashboarding, data analysis, and optimization of marketing strategies.

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What other technologies are related to Datorama?

Datorama Competitor Technologies

GoodData

GoodData provides a business intelligence platform for data analysis and visualization, competing with Datorama's marketing intelligence capabilities.

mentioned alongside Datorama in 25% (106) of relevant job posts

Amobee

Amobee is an advertising platform that also provides data analytics and insights, making it a competitor in the marketing intelligence space.

mentioned alongside Datorama in 22% (93) of relevant job posts

MediaMath

MediaMath is a demand-side platform that also provides analytics and reporting features, making it a competitor in the marketing intelligence space.

mentioned alongside Datorama in 12% (108) of relevant job posts

Adobe Analytics

Adobe Analytics is a web analytics platform that provides data analysis and insights, competing with Datorama's marketing intelligence capabilities.

mentioned alongside Datorama in 2% (784) of relevant job posts

Tableau

Tableau is a data visualization and business intelligence platform that competes with Datorama in analyzing and presenting marketing data.

mentioned alongside Datorama in 0% (3.2k) of relevant job posts

Data Studio

Google Data Studio (now Looker Studio) is a data visualization tool that competes with Datorama by providing data reporting and dashboarding.

mentioned alongside Datorama in 2% (471) of relevant job posts

Google Data Studio

Google Data Studio (now Looker Studio) is a data visualization tool that competes with Datorama by providing data reporting and dashboarding.

mentioned alongside Datorama in 2% (508) of relevant job posts

Domo

Domo is a cloud-based business intelligence platform that competes with Datorama in providing data analysis and visualization capabilities.

mentioned alongside Datorama in 2% (404) of relevant job posts

Datorama Complementary Technologies

Salesforce Marketing Cloud

Salesforce Marketing Cloud is a suite of marketing tools from which Datorama can ingest and analyze data, making it a complementary technology.

mentioned alongside Datorama in 2% (1k) of relevant job posts

Google Campaign Manager

Google Campaign Manager (formerly DCM) is an ad serving platform that Datorama can integrate with to ingest and analyze campaign data, making it complementary.

mentioned alongside Datorama in 7% (181) of relevant job posts

DV360

DV360 (Display & Video 360) is Google's demand-side platform that Datorama can integrate with to ingest and analyze campaign data, making it complementary.

mentioned alongside Datorama in 3% (407) of relevant job posts