# Companies using Datorama

3,348 companies use Datorama, based on their job posts and their employees' public profiles. Hiring for it has slowed, though 1,141 job posts still named it from October 2025 to August 2026. Data Analyst is the role that names it most often.

Data as of November 9, 2026. Source: Sumble.

## Which companies name Datorama in the most job posts?

Publicis Groupe, Spark Foundry and Publicis Health Media mention Datorama in the most job posts. Publicis Groupe is the newest of the five companies in the table, with its first job post naming it in June 2023.

| Company | Job posts | People | Recent job post |
|---|---:|---:|---|
| [Publicis Groupe](https://sumble.com/orgs/publicis-groupe) | 293 | 86 | "Manage and use our proprietary business intelligence tools (e.g., Power BI, Tableau, Datorama, Looker)" (Senior Analyst, Analytics, Oct 23, 2026) |
| [Spark Foundry](https://sumble.com/orgs/spark-foundry) | 240 | 35 | "Strong data science and analytics platform skills such as PowerBI, Tableau, Datorama, Python, Alteryx, etc." (Director, Analytics, Oct 21, 2026) |
| [Publicis Health Media](https://sumble.com/orgs/publicis-health-media) | 201 | 15 | "Proficiency in MS Excel, Word, PowerPoint, and familiarity with BI tools (e.g., MicroStrategy, Datorama)." (Director, Business Intelligence, Oct 22, 2026) |
| [Starcom](https://sumble.com/orgs/starcom) | 187 | 11 | "Lead QA processes for media taxonomy, campaign classification, and platform readiness to ensure accuracy of Visa dashboards (Datorama) and MROI reporting." (Media Operations Specialist, Oct 22, 2026) |
| [Merkle](https://sumble.com/orgs/merkle) | 136 | 11 | "Implement and configure Datorama to integrate Paid media data from multiple platforms." (Salesforce Marketing Cloud Intelligence (Datorama) Consultant, Dec 2, 2025) |

## Is hiring for Datorama growing?

Job posts mentioning Datorama went from 0.62 to 0.52 in every 10,000 job posts, comparing March to May with June to August 2026. Its busiest month was April 2026, at 0.71.

| Month | Job posts naming it | All job posts | Per 10,000 job posts |
|---|---:|---:|---:|
| Oct 2025 | 84 | 1,413,673 | 0.59 |
| Nov 2025 | 128 | 1,822,119 | 0.70 |
| Dec 2025 | 79 | 1,236,103 | 0.64 |
| Jan 2026 | 108 | 1,828,002 | 0.59 |
| Feb 2026 | 116 | 1,856,647 | 0.62 |
| Mar 2026 | 112 | 1,850,711 | 0.61 |
| Apr 2026 | 122 | 1,728,886 | 0.71 |
| May 2026 | 101 | 1,821,509 | 0.55 |
| Jun 2026 | 105 | 1,909,496 | 0.55 |
| Jul 2026 | 107 | 1,815,180 | 0.59 |
| Aug 2026 | 79 | 1,835,698 | 0.43 |

## How many companies named Datorama in a job post for the first time in recent months?

In the three months to August 2026, 27 companies posted about Datorama for the first time. From March to May, 42 did. The 27 from June to August are 1.8% of all 1,504 companies whose job posts name it.

| Period | Companies naming it in a job post for the first time |
|---|---:|
| March to May 2026 | 42 |
| June to August 2026 | 27 |
| October 2025 to August 2026 | 132 |

Companies whose first job post naming it appeared in that period. Recruiters, staffing firms and job boards are left out.

## How do we know which companies use Datorama?

The evidence for Datorama is close to even: 45% of these companies name it in job posts, and 55% come from employees' profiles. 401 show up in both job posts and employees' profiles.

| How we know | Companies | Share |
|---|---:|---:|
| Job posts name Datorama | 1,504 | 45% |
| Employees' profiles list Datorama | 1,844 | 55% |

## What size are the companies that use Datorama?

No size of company stands out for Datorama. Companies with 50 to 999 employees make up the largest group, at 41%. The second-largest group is companies with more than 5,000 employees, at 22%.

| Size | Share | Typical tech page |
|---|---:|---:|
| Under 50 employees | 18% | 22% |
| 50 to 999 | 41% | 38% |
| 1,000 to 5,000 | 19% | 17% |
| Over 5,000 | 22% | 23% |

## Where are Datorama companies based?

The United States dominates for Datorama, with 53% of the companies that use it. India is less common than usual, at 3.8% against 6.9% on the typical tech page.

| Country | Companies | Share | Typical tech page |
|---|---:|---:|---:|
| United States | 1,691 | 53% | 43% |
| United Kingdom | 244 | 7.7% | 6.4% |
| Canada | 128 | 4% | 3.6% |
| India | 121 | 3.8% | 6.9% |
| Australia | 100 | 3.2% | 2.2% |
| France | 93 | 2.9% | 4.6% |

## Which teams work with Datorama?

Job posts most often place Datorama with marketing, analytics and digital marketing teams. Media teams come fourth, at 26 companies.

| Team | Companies |
|---|---:|
| Marketing | 61 |
| Analytics | 54 |
| Digital marketing | 27 |
| Media | 26 |
| Publicis global delivery | 22 |
| Digital | 20 |

## Which roles mention Datorama most?

Data Analyst is the most common role, in 14% of job posts naming Datorama. The top four roles cover 36% of these job posts.

| Role | Share | Oct 2025 to Aug 2026 | Mar to May 2026 | Jun to Aug 2026 |
|---|---:|---:|---:|---:|
| Data Analyst | 14% | 157 | 40 | 39 |
| Performance Marketing | 8.4% | 96 | 34 | 20 |
| Marketing Analyst | 7.3% | 83 | 22 | 18 |
| Data, Analytics & Machine Learning | 6.5% | 74 | 26 | 18 |
| Digital Marketing | 4.8% | 55 | 11 | 9 |
| Marketing | 4.3% | 49 | 17 | 12 |

## Which companies started naming Datorama in job posts recently?

Between April and August 2026, Datorama appeared for the first time in job posts at 42 companies: 23 commercial, 9 mid-market and 10 enterprise. Persistent Systems leads the new enterprise companies, with 9 job posts from April to August.

| Group | Company | Job posts, April to August 2026 |
|---|---|---:|
| Commercial | [JTC Corporation](https://sumble.com/orgs/jtc) | 2 |
| Commercial | [Customertimes](https://sumble.com/orgs/customertimes) | 2 |
| Commercial | [Edelman Intelligence](https://sumble.com/orgs/edelman-dxi) | 2 |
| Commercial | [Targeted Victory](https://sumble.com/orgs/targeted-victory) | 2 |
| Commercial | [DeterTech \| UK](https://sumble.com/orgs/detertech-uk) | 2 |
| Mid-market | [Babel](https://sumble.com/orgs/babel) | 2 |
| Mid-market | [Rakuten Rewards](https://sumble.com/orgs/rakutenrewards) | 1 |
| Mid-market | [CGD](https://sumble.com/orgs/cgd) | 1 |
| Mid-market | [Infogain](https://sumble.com/orgs/infogain) | 1 |
| Mid-market | [Altec](https://sumble.com/orgs/altec-industries) | 1 |
| Enterprise | [Persistent Systems](https://sumble.com/orgs/persistent-systems) | 9 |
| Enterprise | [Intuit](https://sumble.com/orgs/intuit) | 6 |
| Enterprise | [JTI](https://sumble.com/orgs/jti-japan-tobacco-international) | 2 |
| Enterprise | [The Aspen Group](https://sumble.com/orgs/tag-the-aspen-group) | 2 |
| Enterprise | [WNS](https://sumble.com/orgs/wns-global-services) | 1 |

Companies that named Datorama in a job post for the first time between April and August 2026, ranked by their job posts in those months. AI-native companies get a group of their own, whatever their size. Recruiters and job boards are left out.

## What else do Datorama companies use?

6.2% of Datorama companies also use Pathmatics, against 0.11% of similar companies. Among the tools listed here, GWI is the most widely used, at 10% of Datorama companies.

| Tool | Companies | Also name it | Typical | Times as common |
|---|---:|---:|---:|---:|
| Pathmatics | 66 | 6.2% | 0.11% | 56 times |
| MediaMath | 68 | 6.4% | 0.13% | 50 times |
| Flashtalking | 62 | 5.8% | 0.15% | 40 times |
| DoubleVerify | 94 | 8.9% | 0.22% | 40 times |
| MRI-Simmons | 65 | 6.1% | 0.15% | 40 times |
| Innovid | 55 | 5.2% | 0.14% | 38 times |
| GWI | 110 | 10% | 0.28% | 38 times |
| Sizmek | 83 | 7.8% | 0.22% | 35 times |

Shares are out of the 1,062 companies whose job posts name Datorama, not counting firms whose job posts name almost every technology.

## Which project themes come up in Datorama job posts?

After broad digital transformation work, teams hiring for Datorama most often mention Data Infrastructure Migration, in 59 job posts. Cloud Cost Optimization is next, in 17 job posts.

| Project theme | Job posts |
|---|---:|
| Digital Transformation | 193 |
| Data Infrastructure Migration | 59 |
| Cloud Cost Optimization | 17 |
| Cloud Migration | 9 |

## About this data

Sumble built this page. Sumble gives sales, marketing and other GTM teams technographics and hiring signals for the companies they sell to: the technologies each company uses, which teams are hiring and for what, and who reports to whom. That helps a team know who to contact, why now, and what to say.

Sumble covers more than 3.6 million companies, 93 million job posts collected since 2022 and 194 million employee profiles, and tracks more than 37,000 technologies. It finds which technologies a company uses by reading its job posts and its employees' public profiles.

Sumble has a free plan, and the same data is available through its API and MCP server.

A company counts when its own job posts or its employees' public profiles name the technology. Hiring is that technology's share of all job posts collected each month. Quotes are copied word for word from the companies' job posts.

Every figure on this page comes from Sumble's own analysis, and you won't find it outside Sumble.