GAM
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Explore more → **GAM**
What is GAM?
GAM typically refers to Google Ad Manager (formerly DoubleClick for Publishers or DFP). It is a comprehensive ad serving platform that helps publishers manage and monetize their digital advertising inventory across websites, mobile apps, and video. It facilitates ad trafficking, targeting, reporting, and optimization, allowing publishers to maximize revenue from their ad space. It's commonly used by large publishers and ad networks.
What other technologies are related to GAM?
GAM Competitor Technologies
Prebid
Prebid is a header bidding solution that competes with GAM for ad serving.
Freewheel
Freewheel provides ad serving solutions and competes with GAM, especially in the video space.
Operative
Operative provides advertising business management solutions, competing with some aspects of GAM.
Magnite
Magnite is an independent sell-side advertising platform that competes with GAM for ad serving.
header bidding
Header bidding is a technique that allows publishers to offer inventory to multiple ad exchanges simultaneously, competing with GAM's traditional waterfall method.
Xandr
Xandr offers a competing ad serving platform to GAM.
SSPs
SSPs (Supply-Side Platforms) compete with GAM by providing alternative platforms for publishers to sell their ad inventory.
SSP
An SSP (Supply-Side Platform) competes with GAM by providing alternative platforms for publishers to sell their ad inventory.
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GAM Complementary Technologies
MOAT
MOAT provides measurement and analytics that can be used to improve ad performance within GAM.
TTD
The Trade Desk (TTD) is a DSP that can be used to buy ad inventory programmatically through GAM.
DV360
DV360 is a DSP that integrates with GAM to buy and manage ad campaigns.
Number of organizations that mention technology
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Which job functions commonly mention GAM?
Actuary
19 Actuary jobs mention GAM
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jobs on Sumble
Data Scientist
44 Data Scientist jobs mention GAM
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jobs on Sumble
Marketing
244 Marketing jobs mention GAM
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jobs on Sumble
Sales
163 Sales jobs mention GAM
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jobs on Sumble
Operations
303 Operations jobs mention GAM
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jobs on Sumble
Which organizations are mentioning GAM?
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