GAM Insights | Sumble

What is GAM?

GAM typically refers to Google Ad Manager (formerly DoubleClick for Publishers or DFP). It is a comprehensive ad serving platform that helps publishers manage and monetize their digital advertising inventory across websites, mobile apps, and video. It facilitates ad trafficking, targeting, reporting, and optimization, allowing publishers to maximize revenue from their ad space. It's commonly used by large publishers and ad networks.

Find organizations using GAM on Sumble →

What other technologies are related to GAM?

GAM Competitor Technologies

Prebid

Prebid is a header bidding solution that competes with GAM for ad serving.

mentioned alongside GAM in 22% (91) of relevant job posts

Freewheel

Freewheel provides ad serving solutions and competes with GAM, especially in the video space.

mentioned alongside GAM in 11% (142) of relevant job posts

Operative

Operative provides advertising business management solutions, competing with some aspects of GAM.

mentioned alongside GAM in 14% (83) of relevant job posts

Magnite

Magnite is an independent sell-side advertising platform that competes with GAM for ad serving.

mentioned alongside GAM in 17% (63) of relevant job posts

header bidding

Header bidding is a technique that allows publishers to offer inventory to multiple ad exchanges simultaneously, competing with GAM's traditional waterfall method.

mentioned alongside GAM in 13% (66) of relevant job posts

Xandr

Xandr offers a competing ad serving platform to GAM.

mentioned alongside GAM in 4% (74) of relevant job posts

SSPs

SSPs (Supply-Side Platforms) compete with GAM by providing alternative platforms for publishers to sell their ad inventory.

mentioned alongside GAM in 4% (63) of relevant job posts

SSP

An SSP (Supply-Side Platform) competes with GAM by providing alternative platforms for publishers to sell their ad inventory.

mentioned alongside GAM in 2% (57) of relevant job posts