Tech Insights

Operative

Last updated , generated by Sumble
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What is Operative?

Operative, in the context of technology and business, refers to software or platforms designed for advertising workflow management and business operations. Specifically, Operative.One is a popular platform that provides a unified system for managing advertising sales, operations, and finance. This includes functions such as order management, inventory management, revenue forecasting, and reporting, streamlining the end-to-end advertising process for media companies and publishers.

What other technologies are related to Operative?

Operative Competitor Technologies

FatTail provides media planning and buying solutions, directly competing with Operative's offerings in the media management space.
mentioned alongside Operative in 74% (63) of relevant job posts
Freewheel offers ad serving and management solutions, making it a competitor in the ad technology landscape.
mentioned alongside Operative in 16% (216) of relevant job posts
Boostr provides a CRM and order management platform for media companies, directly competing with Operative's solutions.
mentioned alongside Operative in 20% (62) of relevant job posts
Google Ad Manager (formerly DoubleClick for Publishers) is a direct competitor, offering ad serving and inventory management capabilities.
mentioned alongside Operative in 3% (172) of relevant job posts
GAM (Google Ad Manager) is a direct competitor, offering ad serving and inventory management capabilities.
mentioned alongside Operative in 5% (84) of relevant job posts
WideOrbit provides broadcast management software, competing with Operative in the media and advertising space, especially for broadcast-specific workflows.
mentioned alongside Operative in 6% (52) of relevant job posts
Google Ads Manager is a direct competitor, offering ad serving and inventory management capabilities.
mentioned alongside Operative in 3% (54) of relevant job posts
Prisma provides media planning and buying solutions, directly competing with Operative's offerings in the media management space.
mentioned alongside Operative in 1% (84) of relevant job posts

Operative Complementary Technologies

Salesforce is a CRM platform that can be integrated with Operative to manage customer relationships and sales processes, making it complementary.
mentioned alongside Operative in 0% (302) of relevant job posts
Tableau is a data visualization tool that can be used to analyze data from Operative, making it complementary for reporting and analytics.
mentioned alongside Operative in 0% (52) of relevant job posts

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