header bidding
What is header bidding?
Header bidding, also known as pre-bidding or advance bidding, is a programmatic advertising technique where multiple demand sources simultaneously bid on the same ad inventory before the publisher makes calls to their ad server. This allows publishers to offer their inventory to a wider range of potential buyers and can lead to increased revenue. It's commonly used to create a more competitive auction environment and improve yield management.
Which job functions mention header bidding?
Which organizations are mentioning header bidding?
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