RTB
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Explore more → **RTB**
What is RTB?
Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid wins, the buyer's ad is instantly displayed on the publisher's site or app. RTB enables advertisers to optimize their ad campaigns and target specific audiences.
What other technologies are related to RTB?
RTB Competitor Technologies
Criteo
Criteo offers personalized retargeting ads, which can be seen as an alternative to RTB for certain use cases.
Google Ads
Google Ads offers various advertising options, including search and display, which can compete with RTB for ad budgets.
Facebook Ads
Facebook Ads provides a walled-garden approach to advertising, competing with RTB for ad spend.
Meta
Meta's advertising platforms compete directly with RTB by offering their own walled-garden solution.
Facebook
Facebook advertising platform competes with RTB, offering a 'walled garden' approach.
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RTB Complementary Technologies
ad attribution
No summary available
Ad attribution helps determine which ads led to conversions, providing valuable data for optimizing RTB campaigns.
bid shading
No summary available
Bid shading is a strategy used within RTB to optimize bids based on the probability of winning and the value of the impression.
ad exchanges
Ad exchanges are the marketplaces where RTB transactions take place, connecting DSPs and SSPs.
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Which job functions commonly mention RTB?
Customer Engineer
130 Customer Engineer jobs mention RTB
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jobs on Sumble
Digital Marketing
84 Digital Marketing jobs mention RTB
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jobs on Sumble
Account Executive
142 Account Executive jobs mention RTB
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jobs on Sumble
Marketing
241 Marketing jobs mention RTB
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jobs on Sumble
Analyst
115 Analyst jobs mention RTB
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jobs on Sumble
Which organizations are mentioning RTB?
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