ad exchanges
What is ad exchanges?
Ad exchanges are digital marketplaces that enable advertisers and publishers to buy and sell advertising space in real-time, typically through real-time bidding (RTB). They function as technology platforms that facilitate the automated auctioning of ad impressions across a wide network of publishers. Advertisers can target specific demographics, interests, and behaviors, while publishers can maximize their ad revenue by selling their inventory to the highest bidder. Ad exchanges increase efficiency and transparency in the digital advertising ecosystem.
Which job functions mention ad exchanges?
Which organizations are mentioning ad exchanges?
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