ad exchanges
**ad exchanges**
What is ad exchanges?
Ad exchanges are digital marketplaces that enable advertisers and publishers to buy and sell advertising space in real-time, typically through real-time bidding (RTB). They function as technology platforms that facilitate the automated auctioning of ad impressions across a wide network of publishers. Advertisers can target specific demographics, interests, and behaviors, while publishers can maximize their ad revenue by selling their inventory to the highest bidder. Ad exchanges increase efficiency and transparency in the digital advertising ecosystem.
What other technologies are related to ad exchanges?
ad exchanges Competitor Technologies
ad exchanges Complementary Technologies
Which job functions commonly mention ad exchanges?
Which organizations are mentioning ad exchanges?
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