Tech Insights

Ad Servers

Last updated , generated by Sumble
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What is Ad Servers?

Ad servers are technologies used by advertisers, publishers, and ad networks to manage and deliver online advertising. They store ad creatives, track ad performance, and make decisions about which ads to show to specific users based on targeting criteria like demographics, interests, and browsing behavior. Ad servers enable efficient ad campaign management, optimization, and reporting across various websites and platforms.

What other technologies are related to Ad Servers?

Ad Servers Complementary Technologies

Ad exchanges provide the inventory that ad servers deliver ads to.
mentioned alongside Ad Servers in 54% (334) of relevant job posts
Verification partners ensure ad quality, brand safety, and viewability, which complements ad serving.
mentioned alongside Ad Servers in 100% (120) of relevant job posts
DSPs use ad servers to deliver ads bought programmatically.
mentioned alongside Ad Servers in 12% (793) of relevant job posts

Which organizations are mentioning Ad Servers?

Organization
Industry
Matching Teams
Matching People
Ad Servers
Adobe
Scientific and Technical Services
Ad Servers
Google
Scientific and Technical Services

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