OpenRTB (Real-Time Bidding) is an open standard protocol that enables programmatic advertising, specifically real-time bidding between buyers (advertisers) and sellers (publishers). It defines how ad inventory is bought and sold in real-time auctions, allowing for efficient and automated trading of digital advertising space. It is commonly used in display advertising, video advertising, and mobile advertising.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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