VAST Insights | Sumble

What is VAST?

VAST (Video Ad Serving Template) is a universal XML schema for serving digital video ads. It provides a standard way for ad servers to communicate key information to video players, such as the ad's location, duration, tracking events, and interactive elements. VAST enables consistent ad delivery and measurement across different video platforms and players.

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What other technologies are related to VAST?

VAST Competitor Technologies

SSAI

SSAI (Server-Side Ad Insertion) inserts ads directly into the video stream on the server-side, potentially bypassing the need for client-side VAST implementations in certain scenarios. It is a potential alternative to client-side VAST.

mentioned alongside VAST in 30% (59) of relevant job posts

VAST Complementary Technologies

VPAID

VPAID (Video Player-Ad Interface Definition) enables rich, interactive ad experiences within video players, working alongside VAST to deliver and track these ads.

mentioned alongside VAST in 96% (477) of relevant job posts

VMAP

VMAP (Video Multiple Ad Playlist) allows publishers to define ad breaks within their video content, which VAST ads can then fill. It complements VAST by providing the structure for ad insertion.

mentioned alongside VAST in 86% (176) of relevant job posts

OpenRTB

OpenRTB is a protocol that enables programmatic ad buying, where VAST tags are often used to deliver the actual video ads won through auction. It is complementary as it provides the mechanism for ad delivery using VAST.

mentioned alongside VAST in 40% (251) of relevant job posts