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VMAP

VMAP

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**VMAP**

What is VMAP?

VMAP (Video Multiple Ad Playlist) is an IAB standard that allows publishers to define ad breaks within their video content using an XML structure. It specifies when and where ads should play within a video, offering more control over ad placement and monetization strategies. It is commonly used by video publishers and ad servers to manage and deliver multiple ad formats (preroll, midroll, postroll, overlays, etc.) within a single video stream.

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