VMAP Insights | Sumble

What is VMAP?

VMAP (Video Multiple Ad Playlist) is an IAB standard that allows publishers to define ad breaks within their video content using an XML structure. It specifies when and where ads should play within a video, offering more control over ad placement and monetization strategies. It is commonly used by video publishers and ad servers to manage and deliver multiple ad formats (preroll, midroll, postroll, overlays, etc.) within a single video stream.

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What other technologies are related to VMAP?

VMAP Complementary Technologies

VAST

VAST (Video Ad Serving Template) is a standard format for structuring ad tags, which are used to deliver video ads. VMAP relies on VAST to structure the ads it defines in the playlist, so it is complementary.

mentioned alongside VMAP in 10% (176) of relevant job posts

VPAID

VPAID (Digital Video Player Ad Interface Definition) is a standard for enabling rich, interactive ad experiences within video players. VMAP and VPAID work together. VMAP organizes the sequence, and VPAID manages the interactivity of the ads, classifying it as complementary.

mentioned alongside VMAP in 10% (52) of relevant job posts