Tech Insights
VPAID

VPAID

Last updated , generated by Sumble
Explore more →

What is VPAID?

VPAID (Video Player-Ad Interface Definition) is a standard developed by the IAB (Interactive Advertising Bureau) that enables rich, interactive in-stream video ads. It provides a common interface for video players and ad units to communicate, allowing for features like interactive overlays, click-to-expand ads, and other engaging experiences within video content. VPAID ads are commonly used to improve user engagement and ad performance in online video advertising.

What other technologies are related to VPAID?

VPAID Competitor Technologies

Innovid provides interactive video advertising solutions that can be seen as an alternative to VPAID, offering similar interactive capabilities but potentially using different technologies.
mentioned alongside VPAID in 7% (77) of relevant job posts

VPAID Complementary Technologies

VAST is a video ad serving template that defines the structure for ad tags, commonly used with VPAID to deliver interactive video ads.
mentioned alongside VPAID in 28% (477) of relevant job posts
OpenRTB is a protocol that allows real-time bidding for online advertising. VPAID ads can be transacted through OpenRTB exchanges.
mentioned alongside VPAID in 15% (93) of relevant job posts
VMAP is a video multiple ad playlist, defining where ads should be inserted into video content. VPAID ads can be scheduled via VMAP.
mentioned alongside VPAID in 25% (52) of relevant job posts

This tech insight summary was produced by Sumble. We provide rich account intelligence data.

On our web app, we make a lot of our data available for browsing at no cost.

We have two paid products, Sumble Signals and Sumble Enrich, that integrate with your internal sales systems.