VPAID (Video Player-Ad Interface Definition) is a standard developed by the IAB (Interactive Advertising Bureau) that enables rich, interactive in-stream video ads. It provides a common interface for video players and ad units to communicate, allowing for features like interactive overlays, click-to-expand ads, and other engaging experiences within video content. VPAID ads are commonly used to improve user engagement and ad performance in online video advertising.
This tech insight summary was produced by Sumble. We provide rich account intelligence data.
On our web app, we make a lot of our data available for browsing at no cost.
We have two paid products, Sumble Signals and Sumble Enrich, that integrate with your internal sales systems.