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SSAI

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**SSAI**

What is SSAI?

SSAI (Server-Side Ad Insertion) is a technology used in video streaming that involves stitching advertisements directly into the video stream on the server-side. This creates a seamless viewing experience, reducing buffering and improving ad viewability compared to client-side ad insertion. SSAI is commonly used to deliver personalized ads, measure ad performance more accurately, and bypass ad blockers.

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