programmatic advertising Insights

What is programmatic advertising?

Programmatic advertising is the use of automation and software to buy and sell digital advertising space. Instead of traditional methods involving human negotiation and manual insertion orders, programmatic advertising uses algorithms and real-time bidding (RTB) to efficiently match advertisers with publishers and optimize ad campaigns based on various factors like user demographics, browsing behavior, and campaign goals. It's commonly used to streamline the ad buying process, improve targeting accuracy, and enhance ROI.

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What other technologies are related to programmatic advertising?

programmatic advertising Complementary Technologies

header bidding

Header bidding enhances programmatic advertising by allowing publishers to offer inventory to multiple ad exchanges simultaneously.

mentioned alongside programmatic advertising in 17% (87) of relevant job posts

CTV

Connected TV (CTV) advertising inventory is increasingly bought and sold programmatically, offering targeted reach through streaming platforms.

mentioned alongside programmatic advertising in 3% (51) of relevant job posts

Paid Search

Paid search advertising, particularly when managed via platforms with automated bidding, can be considered a component of a broader programmatic strategy.

mentioned alongside programmatic advertising in 2% (75) of relevant job posts