Paid Search
**Paid Search**
What is Paid Search?
Paid search, also known as pay-per-click (PPC) advertising, is a digital marketing tactic where advertisers pay a fee each time one of their ads is clicked. It's a way to purchase visits to your website, rather than earning them organically through SEO. Common platforms include Google Ads and Microsoft Advertising (formerly Bing Ads). Businesses use paid search to quickly drive targeted traffic to their websites, promote specific products or services, and increase brand awareness.
Which job functions commonly mention Paid Search?
Which organizations are mentioning Paid Search?
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