Paid Search Insights

What is Paid Search?

Paid search, also known as pay-per-click (PPC) advertising, is a digital marketing tactic where advertisers pay a fee each time one of their ads is clicked. It's a way to purchase visits to your website, rather than earning them organically through SEO. Common platforms include Google Ads and Microsoft Advertising (formerly Bing Ads). Businesses use paid search to quickly drive targeted traffic to their websites, promote specific products or services, and increase brand awareness.

Find organizations using Paid Search on Sumble →

What other technologies are related to Paid Search?

Paid Search Competitor Technologies

Paid Social

Paid Social competes for marketing budget and aims to achieve similar goals as Paid Search, leveraging social media platforms instead of search engines.

mentioned alongside Paid Search in 33% (2.2k) of relevant job posts

Affiliate

Affiliate marketing competes for marketing budget and can achieve similar goals as Paid Search, but relies on partnerships with affiliates to drive traffic and sales.

mentioned alongside Paid Search in 17% (186) of relevant job posts

Affiliates

Affiliate marketing competes for marketing budget and can achieve similar goals as Paid Search, but relies on partnerships with affiliates to drive traffic and sales.

mentioned alongside Paid Search in 14% (182) of relevant job posts

affiliate marketing

Affiliate marketing competes for marketing budget and can achieve similar goals as Paid Search, but relies on partnerships with affiliates to drive traffic and sales.

mentioned alongside Paid Search in 9% (219) of relevant job posts

paid social media

Paid Social competes for marketing budget and aims to achieve similar goals as Paid Search, leveraging social media platforms instead of search engines.

mentioned alongside Paid Search in 17% (96) of relevant job posts

Paid Search Complementary Technologies

Programmatic

Programmatic advertising can complement Paid Search by expanding reach and targeting users across different channels and devices based on data-driven insights.

mentioned alongside Paid Search in 13% (677) of relevant job posts

Display

Display advertising complements Paid Search by targeting users with visual ads on websites and apps, increasing brand awareness and driving traffic.

mentioned alongside Paid Search in 9% (861) of relevant job posts

Programmatic Display

Programmatic Display advertising complements Paid Search by automating the buying and selling of display ads based on data-driven insights, increasing efficiency and targeting.

mentioned alongside Paid Search in 24% (223) of relevant job posts