Tech Insights

Paid Social

Last updated May 16, 2025, generated by Sumble

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What is Paid Social?

Paid social refers to advertising and marketing efforts on social media platforms where businesses pay for ad placements to reach a wider and more targeted audience. It's commonly used to increase brand awareness, drive website traffic, generate leads, and boost sales through targeted ads, sponsored content, and influencer marketing campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.

Find organizations using Paid Social on Sumble →

What other technologies are related to Paid Social?

Paid Social Competitor Technologies

Paid search competes for advertising budget and user attention, but targets users actively searching for something.

mentioned alongside Paid Social in 45% (2.2k) of relevant job posts

PPC (Pay-Per-Click) advertising, primarily used in search engines, competes directly with paid social for advertising budget and user clicks.

mentioned alongside Paid Social in 4% (1.3k) of relevant job posts

SEM (Search Engine Marketing) includes both paid search and SEO, but the paid component competes with paid social for advertising dollars.

mentioned alongside Paid Social in 2% (1.4k) of relevant job posts

SEA (Search Engine Advertising) competes directly with paid social for advertising budget.

mentioned alongside Paid Social in 3% (462) of relevant job posts

Google Ads, particularly search and display campaigns, competes with paid social for advertising budget and user attention.

mentioned alongside Paid Social in 1% (1.3k) of relevant job posts

Search advertising competes with paid social for advertising budget and user attention.

mentioned alongside Paid Social in 4% (186) of relevant job posts

Shopping ads, like those on Google Shopping, compete with paid social for product promotion and sales.

mentioned alongside Paid Social in 8% (85) of relevant job posts

Retail media competes with paid social for advertising budget to reach consumers through retailer websites and apps.

mentioned alongside Paid Social in 11% (54) of relevant job posts

Paid Social Complementary Technologies

Display advertising can be used in conjunction with paid social to increase brand awareness and reach.

mentioned alongside Paid Social in 16% (1.6k) of relevant job posts

Programmatic advertising can be used to automate and optimize the delivery of display ads, including those on social media platforms.

mentioned alongside Paid Social in 20% (1k) of relevant job posts

Programmatic Display

Programmatic display advertising can enhance paid social campaigns by extending reach and targeting across different platforms and websites.

mentioned alongside Paid Social in 30% (284) of relevant job posts

Which job functions mention Paid Social?

Job function

Jobs mentioning Paid Social

Orgs mentioning Paid Social

Sales, Marketing, Customer Support & Business Development

0% (5.1k) job posts

1 organizations

Marketing

0% (4.5k) job posts

1.2k organizations

Digital Marketing

1% (2.1k) job posts

987 organizations

Sales

0% (480) job posts

26 organizations

Account Executive

0% (396) job posts

126 organizations

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Which organizations are mentioning Paid Social?

Organization

Industry

Matching Teams

Matching People

Professional Services

Professional Services

Retail Trade

Omnicom Media Group UK

Professional Services

Retail Trade

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This tech insight summary was produced by Sumble. We provide rich account intelligence data.

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