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Paid Social

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**Paid Social**

What is Paid Social?

Paid social refers to advertising and marketing efforts on social media platforms where businesses pay for ad placements to reach a wider and more targeted audience. It's commonly used to increase brand awareness, drive website traffic, generate leads, and boost sales through targeted ads, sponsored content, and influencer marketing campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.

Find 2.9k organizations using Paid Social on Sumble →

What other technologies are related to Paid Social?

Paid Social Competitor Technologies

Paid Search
Paid search competes for advertising budget and user attention, but targets users actively searching for something.
PPC
PPC (Pay-Per-Click) advertising, primarily used in search engines, competes directly with paid social for advertising budget and user clicks.
SEM
SEM (Search Engine Marketing) includes both paid search and SEO, but the paid component competes with paid social for advertising dollars.
SEA
SEA (Search Engine Advertising) competes directly with paid social for advertising budget.
Google Ads
Google Ads, particularly search and display campaigns, competes with paid social for advertising budget and user attention.
Search
Search advertising competes with paid social for advertising budget and user attention.
Shopping
Shopping ads, like those on Google Shopping, compete with paid social for product promotion and sales.
Retail Media
Retail media competes with paid social for advertising budget to reach consumers through retailer websites and apps.
Number of organizations that mention technology
2,935
Paid Social
2,172
Paid Search
16,310
PPC
34,052
SEM
6,044
SEA
65,687
Google Ads
1,808
Search
452
Shopping
215
Retail Media
ⓘ Tap on a tech to explore matching organizations

Paid Social Complementary Technologies

Display
Display advertising can be used in conjunction with paid social to increase brand awareness and reach.
Programmatic
Programmatic advertising can be used to automate and optimize the delivery of display ads, including those on social media platforms.
Programmatic Display
Programmatic display advertising can enhance paid social campaigns by extending reach and targeting across different platforms and websites.
Number of organizations that mention technology
2,935
Paid Social
4,044
Display
1,902
Programmatic
422
Programmatic Display
ⓘ Tap on a tech to explore matching organizations

Which job functions commonly mention Paid Social?

Digital Marketing
0.5% of all Digital Marketing jobs mention Paid Social
View 2.1k jobs on Sumble
Marketing
0.2% of all Marketing jobs mention Paid Social
View 4.5k jobs on Sumble
Sales, Marketing, Customer Support & Business Development
0.1% of all Sales, Marketing, Customer Support & Business Development jobs mention Paid Social
View 5.1k jobs on Sumble
Account Executive
396 Account Executive jobs mention Paid Social
View 396 jobs on Sumble
Sales
480 Sales jobs mention Paid Social
View 480 jobs on Sumble
See more or filter by date, location, industry, etc →

Which organizations are mentioning Paid Social?

Paid Social
GroupM
Professional Services 
24 team
mention Paid Social
↗
 17 people
use Paid Social
↗
Paid Social
Dentsu
Professional Services 
21 team
mention Paid Social
↗
 24 people
use Paid Social
↗
Paid Social
Sephora
Retail Trade 
18 team
mention Paid Social
↗
 2 people
use Paid Social
↗
Paid Social
Omnicom Media Group UK
Professional Services 
17 team
mention Paid Social
↗
 2 people
use Paid Social
↗
Paid Social
NIKE
Retail Trade 
17 team
mention Paid Social
↗
 2 people
use Paid Social
↗
See more or filter by date, location, industry, etc →
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