What is PPC?

PPC stands for Pay-Per-Click, an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. It's commonly used in search engine marketing (SEM) and social media advertising to promote products, services, or content.

Find 16.3k organizations using PPC on Sumble →

What other technologies are related to PPC?

PPC Competitor Technologies

SEO

Search Engine Optimization aims to improve organic search rankings, competing with PPC's paid search results for visibility.

SEM

Search Engine Marketing encompasses both paid (PPC) and organic (SEO) strategies. SEO is a competitor, but the term SEM as a whole is not.

Number of organizations that mention technology

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PPC Complementary Technologies

email marketing

Email marketing can be used to nurture leads generated from PPC campaigns, thus complementing the technology.

social media

Social media can be used in conjunction with PPC for broader marketing efforts and brand awareness.

content marketing

Valuable content can drive organic traffic and support PPC campaigns by providing relevant information and improving quality scores.

Number of organizations that mention technology

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Which job functions commonly mention PPC?

Digital Marketing

3.2% of all Digital Marketing jobs mention PPC

View 12.7k jobs on Sumble

Marketing

1.1% of all Marketing jobs mention PPC

View 22.3k jobs on Sumble

Social Media Manager

0.5% of all Social Media Manager jobs mention PPC

View 618 jobs on Sumble

Sales, Marketing, Customer Support & Business Development

0.4% of all Sales, Marketing, Customer Support & Business Development jobs mention PPC

View 26.6k jobs on Sumble

Business Development

0.3% of all Business Development jobs mention PPC

View 1.1k jobs on Sumble

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Which organizations are mentioning PPC?

The Hut Group

Scientific and Technical Services

Novartis

Health Care and Social Assistance

General Motors

Manufacturing

British Land

AQA

Other Services (except Public Administration)

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