Tech Insights

PPC

Last updated , generated by Sumble
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What is PPC?

PPC stands for Pay-Per-Click, an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. It's commonly used in search engine marketing (SEM) and social media advertising to promote products, services, or content.

What other technologies are related to PPC?

PPC Competitor Technologies

Search Engine Optimization aims to improve organic search rankings, competing with PPC's paid search results for visibility.
mentioned alongside PPC in 12% (25.5k) of relevant job posts
Search Engine Marketing encompasses both paid (PPC) and organic (SEO) strategies. SEO is a competitor, but the term SEM as a whole is not.
mentioned alongside PPC in 9% (6.6k) of relevant job posts

PPC Complementary Technologies

Email marketing can be used to nurture leads generated from PPC campaigns, thus complementing the technology.
mentioned alongside PPC in 17% (5.8k) of relevant job posts
Social media can be used in conjunction with PPC for broader marketing efforts and brand awareness.
mentioned alongside PPC in 11% (5.4k) of relevant job posts
Valuable content can drive organic traffic and support PPC campaigns by providing relevant information and improving quality scores.
mentioned alongside PPC in 20% (2.6k) of relevant job posts

Which job functions mention PPC?

Job function
Jobs mentioning PPC
Orgs mentioning PPC
Sales, Marketing, Customer Support & Business Development

Which organizations are mentioning PPC?

Organization
Industry
Matching Teams
Matching People
PPC
The Hut Group
Scientific and Technical Services
PPC
Novartis
Health Care and Social Assistance
PPC
AQA
Other Services (except Public Administration)

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