Tech Insights

SEO

Last updated May 14, 2025, generated by Sumble

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What is SEO?

SEO, or Search Engine Optimization, is the practice of improving a website's visibility on search engines like Google. It involves various techniques, including keyword research, link building, technical optimization, and content creation, all aimed at ranking higher in search results and attracting more organic (non-paid) traffic.

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What other technologies are related to SEO?

SEO Complementary Technologies

Search Engine Marketing (SEM) encompasses SEO and other paid methods. Therefore, SEO is part of it, working together.

mentioned alongside SEO in 75% (57.4k) of relevant job posts

Pay-Per-Click (PPC) advertising complements SEO by providing immediate visibility while SEO builds organic rankings over time. They are both search marketing strategies.

mentioned alongside SEO in 76% (25.5k) of relevant job posts

email marketing

Email marketing can be used to promote SEO-optimized content, building backlinks and driving traffic to improve SEO performance.

mentioned alongside SEO in 69% (22.8k) of relevant job posts

Which job functions mention SEO?

Job function

Jobs mentioning SEO

Orgs mentioning SEO

Sales, Marketing, Customer Support & Business Development

3% (171.2k) job posts

8 organizations

Marketing

7% (152.6k) job posts

30.2k organizations

Digital Marketing

18% (69.9k) job posts

28.9k organizations

Content Creator

7% (15.3k) job posts

8.4k organizations

Social Media Manager

7% (9.1k) job posts

5.8k organizations

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Which organizations are mentioning SEO?

Organization

Industry

Matching Teams

Matching People

Manufacturing

Marriott International

Accommodation and Food Services

Retail Trade

Hearst Television

Information

Professional Services

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