content marketing Insights

What is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. It's commonly used to increase brand awareness, generate leads, drive sales, and improve customer engagement.

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What other technologies are related to content marketing?

content marketing Complementary Technologies

email marketing

Email marketing can be a strong complement to content marketing, helping to distribute and promote content to a targeted audience.

mentioned alongside content marketing in 20% (6.7k) of relevant job posts

social media marketing

Social media marketing and content marketing work hand-in-hand to distribute content and engage with audiences. Content is often used to boost social media engagement.

What is content marketing?

What other technologies are related to content marketing?

content marketing Complementary Technologies

Which job functions mention content marketing?

Which organizations are mentioning content marketing?