Programmatic display advertising uses automated technology to buy and sell display ad space. Instead of traditional methods involving RFPs and manual negotiation, programmatic display utilizes algorithms and real-time bidding (RTB) to optimize ad placement across a network of websites and apps. This allows advertisers to target specific audiences with greater precision and efficiency, and to track and optimize campaigns in real time.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
Use Sumble to: