Retail Media
What is Retail Media?
Retail media refers to advertising placements sold by retailers on their own websites, apps, and sometimes in physical stores. Brands leverage retail media to reach consumers at the point of purchase, influencing their buying decisions. Common formats include sponsored product listings, banner ads, and targeted promotions displayed to shoppers based on their browsing history, purchase behavior, and demographics. This allows brands to increase product visibility, drive sales, and gain valuable insights into consumer preferences within the retailer's ecosystem.
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