Sumble logo
Explore Technology Competitors, Complementaries, Teams, and People

Programmatic

Last updated , generated by Sumble
Explore more →

**Programmatic**

What is Programmatic?

Programmatic refers to the automated buying and selling of digital advertising space in real time. It uses algorithms and software to optimize ad placement based on various factors like audience demographics, browsing behavior, and campaign goals. This allows advertisers to target specific audiences more efficiently and effectively than traditional methods of ad buying. It commonly involves using platforms like Demand-Side Platforms (DSPs) to bid on ad inventory across multiple ad exchanges and Supply-Side Platforms (SSPs), which represent publishers and their available ad space.

Summary powered by Sumble Logo Sumble

Find the right accounts, contact, message, and time to sell

Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.

Use Sumble to: