Programmatic
What is Programmatic?
Programmatic refers to the automated buying and selling of digital advertising space in real time. It uses algorithms and software to optimize ad placement based on various factors like audience demographics, browsing behavior, and campaign goals. This allows advertisers to target specific audiences more efficiently and effectively than traditional methods of ad buying. It commonly involves using platforms like Demand-Side Platforms (DSPs) to bid on ad inventory across multiple ad exchanges and Supply-Side Platforms (SSPs), which represent publishers and their available ad space.
Which job functions mention Programmatic?
Which organizations are mentioning Programmatic?
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