Tech Insights

CTV

Last updated May 16, 2025, generated by Sumble

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What is CTV?

CTV stands for Connected TV. It refers to television sets that are connected to the internet and can stream video content. Common uses include watching streaming services like Netflix, Hulu, and Amazon Prime Video, as well as accessing apps and browsing the web directly on the TV.

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What other technologies are related to CTV?

CTV Competitor Technologies

DOOH competes for advertising budgets with CTV.

mentioned alongside CTV in 30% (149) of relevant job posts

Social media advertising competes for ad spend with CTV.

mentioned alongside CTV in 3% (156) of relevant job posts

Paid social media advertising competes for ad spend with CTV.

mentioned alongside CTV in 2% (135) of relevant job posts

Traditional TV advertising competes for viewership and ad budgets with CTV.

mentioned alongside CTV in 3% (70) of relevant job posts

Meta (Facebook) competes for advertising budgets with CTV.

mentioned alongside CTV in 0% (204) of relevant job posts

Mobile advertising competes for advertising budgets with CTV.

mentioned alongside CTV in 1% (69) of relevant job posts

TikTok competes for advertising budgets with CTV.

mentioned alongside CTV in 0% (193) of relevant job posts

CTV Complementary Technologies

AI-powered Performance and Video

AI can enhance CTV ad targeting and performance.

mentioned alongside CTV in 94% (83) of relevant job posts

Google Ad Solutions

Google provides various ad solutions that can be used to support CTV advertising campaigns.

mentioned alongside CTV in 63% (118) of relevant job posts

Online video advertising is closely related to CTV and can be part of a broader video strategy.

mentioned alongside CTV in 34% (79) of relevant job posts

Which job functions mention CTV?

Job function

Jobs mentioning CTV

Orgs mentioning CTV

Marketing

0% (581) job posts

155 organizations

Sales

0% (413) job posts

41 organizations

Account Executive

0% (294) job posts

68 organizations

Digital Marketing

0% (269) job posts

148 organizations

Creative Director

0% (8) job posts

3 organizations

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Which organizations are mentioning CTV?

Organization

Industry

Matching Teams

Matching People

Scientific and Technical Services

The Walt Disney Company

Information

Publicis Groupe

Professional Services

Information

Finance and Insurance

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