DOOH Insights | Sumble

What is DOOH?

DOOH stands for Digital Out-of-Home advertising. It refers to digital displays used for advertising in public places. These displays can include billboards, screens in shopping malls, transit hubs, and other locations where people spend time outside their homes. DOOH advertising allows for dynamic content, targeted messaging, and real-time updates, making it a more engaging and effective form of out-of-home advertising compared to traditional static billboards.

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What other technologies are related to DOOH?

DOOH Competitor Technologies

CTV

Connected TV competes for advertising dollars and audience attention, offering a different screen and viewing environment compared to DOOH.

mentioned alongside DOOH in 9% (149) of relevant job posts

Audio

Audio advertising, such as radio or streaming audio ads, competes for ad budgets and audience attention during commute times or when DOOH might be seen.

mentioned alongside DOOH in 2% (98) of relevant job posts

Social

Social media advertising competes for ad spend and attention, particularly mobile social media which can be consumed at any time.

mentioned alongside DOOH in 1% (69) of relevant job posts

Display

Generic online display advertising competes for ad budgets and audience mindshare.

mentioned alongside DOOH in 1% (93) of relevant job posts

video

Online video advertising competes for ad budgets and audience mindshare.

mentioned alongside DOOH in 1% (61) of relevant job posts

TikTok

TikTok competes for advertising dollars and audience attention, especially with younger demographics.

mentioned alongside DOOH in 0% (51) of relevant job posts

DOOH Complementary Technologies

DV360

DV360 can be used as a DSP to programmatically buy DOOH inventory, integrating DOOH into omnichannel campaigns.

mentioned alongside DOOH in 0% (66) of relevant job posts

Mobile

Mobile advertising can be used in conjunction with DOOH to retarget and amplify DOOH campaigns, creating a more comprehensive advertising approach. Mobile can also drive consumers to physical stores that have DOOH.

mentioned alongside DOOH in 0% (54) of relevant job posts

DSP

DSPs are used to programmatically buy DOOH inventory, making them complementary for campaign execution.

mentioned alongside DOOH in 0% (51) of relevant job posts