Prebid Insights

What is Prebid?

Prebid is an open-source header bidding solution. It allows publishers to offer their ad inventory to multiple ad exchanges and SSPs simultaneously, increasing competition and potentially improving ad revenue. It's commonly used to implement header bidding on websites and in mobile apps.

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What other technologies are related to Prebid?

Prebid Competitor Technologies

GAM

GAM (Google Ad Manager) is a direct competitor to Prebid as it offers similar ad serving and management capabilities. Prebid often competes with GAM for header bidding implementations.

mentioned alongside Prebid in 5% (91) of relevant job posts

Google Ad Manager

Google Ad Manager is a direct competitor to Prebid as it offers similar ad serving and management capabilities. Prebid often competes with Google Ad Manager for header bidding implementations.

mentioned alongside Prebid in 2% (108) of relevant job posts

Prebid Complementary Technologies

VAST

VAST (Video Ad Serving Template) is a standard format for video ads. Prebid uses VAST to handle video ad requests and responses, making it complementary.

mentioned alongside Prebid in 5% (83) of relevant job posts

JavaScript

JavaScript is essential for implementing Prebid on websites. Prebid is a JavaScript library that runs in the browser.

mentioned alongside Prebid in 0% (140) of relevant job posts