SSP
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Explore more → **SSP**
What is SSP?
SSP stands for Supply-Side Platform. It is a technology platform used by publishers to manage and optimize their advertising inventory programmatically. SSPs enable publishers to connect to multiple ad exchanges, demand-side platforms (DSPs), and ad networks, allowing them to sell their ad space to the highest bidder. Key functions include yield optimization, real-time bidding (RTB) integration, and ad serving.
What other technologies are related to SSP?
SSP Competitor Technologies
AdServer
Ad servers compete with SSPs to serve ads.
ad serving
A general term for the core function of an ad server. Ad servers compete with SSPs to serve ads.
ad server
An ad server competes with an SSP for ad serving.
Ad Servers
Ad servers compete with SSPs to serve ads.
GAM
Google Ad Manager (GAM) is a specific ad server, placing it in direct competition with SSPs for ad serving capabilities.
Google Ad Manager
Google Ad Manager is a specific ad server, placing it in direct competition with SSPs for ad serving capabilities.
Number of organizations that mention technology
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SSP Complementary Technologies
DSP
Demand-Side Platforms (DSPs) are used by advertisers to buy ad inventory, which SSPs provide. They are necessary for an SSP to function.
DMP
Data Management Platforms (DMPs) provide data that can be used to enhance the value of ad inventory offered through an SSP.
RTB
Real-time bidding (RTB) is the auction mechanism through which SSPs sell ad inventory.
Which job functions commonly mention SSP?
Product Manager
129 Product Manager jobs mention SSP
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jobs on Sumble
Account Executive
138 Account Executive jobs mention SSP
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jobs on Sumble
Marketing
290 Marketing jobs mention SSP
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jobs on Sumble
Sales
275 Sales jobs mention SSP
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jobs on Sumble
Product & Design
135 Product & Design jobs mention SSP
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jobs on Sumble
Which organizations are mentioning SSP?
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