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SSP

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**SSP**

What is SSP?

SSP stands for Supply-Side Platform. It is a technology platform used by publishers to manage and optimize their advertising inventory programmatically. SSPs enable publishers to connect to multiple ad exchanges, demand-side platforms (DSPs), and ad networks, allowing them to sell their ad space to the highest bidder. Key functions include yield optimization, real-time bidding (RTB) integration, and ad serving.

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Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.

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