A Data Management Platform (DMP) is a centralized software platform used for collecting, organizing, and activating first-party, second-party, and third-party audience data from various sources. DMPs are commonly used by marketers and publishers to improve targeted advertising, personalize content, and gain insights into customer behavior. They enable users to build detailed audience profiles, segment audiences based on various attributes, and then use these segments to deliver more relevant and effective marketing campaigns across different channels.
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