ad server
**ad server**
What is ad server?
An ad server is a technology platform used by publishers, advertisers, and ad networks to manage and deliver online advertising. It stores ad creatives, targets specific audiences, tracks ad performance metrics (impressions, clicks, conversions), and optimizes ad campaigns. Publishers use ad servers to manage their ad inventory and generate revenue, while advertisers use them to reach their target audience and measure the effectiveness of their campaigns. Ad networks use ad servers to manage and distribute ads across a network of publishers.
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