Ad serving is the process of delivering advertisements to users on websites, mobile apps, or other digital platforms. It involves selecting, placing, and tracking ads based on various factors such as user demographics, browsing history, and website content. Ad serving platforms facilitate the management of ad campaigns, targeting specific audiences, and measuring performance metrics like impressions, clicks, and conversions. These platforms are essential for publishers to monetize their content and for advertisers to reach their target market.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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