What is SSPs?

Supply-Side Platforms (SSPs) are technology platforms used by online publishers and digital out-of-home (DOOH) media owners to automate and manage the sale of their advertising inventory. SSPs enable publishers to connect to multiple ad exchanges, Demand-Side Platforms (DSPs), and ad networks simultaneously, maximizing their revenue by selling impressions to the highest bidder. They provide tools for inventory management, yield optimization, and reporting.

Find 615 organizations using SSPs on Sumble →

What other technologies are related to SSPs?

SSPs Competitor Technologies

ad exchanges

Ad exchanges, like SSPs, connect publishers with advertisers to sell ad inventory, making them competitors.

Exchanges

Exchanges and SSPs serve similar functions in connecting publishers with ad buyers.

Ad Networks

Ad networks aggregate ad inventory from publishers and sell it to advertisers. SSPs offer similar functionality but typically offer more direct control to publishers, putting them in competition.

GAM

Google Ad Manager (GAM) is an ad server platform that competes with SSPs by offering a similar set of services to publishers.

Google Ad Manager

Google Ad Manager competes directly with SSPs by offering publishers ad serving and yield management capabilities.

Number of organizations that mention technology

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SSPs Complementary Technologies

DSPs

DSPs (Demand-Side Platforms) are complementary to SSPs (Supply-Side Platforms). DSPs are used by advertisers to buy ad space, while SSPs are used by publishers to sell it.

DMPs

DMPs (Data Management Platforms) provide data that can be used by both SSPs and DSPs to improve targeting and ad relevance, thus are complementary.

Ad Servers

Ad Servers are used by publishers to host ads and track performance. SSPs often integrate with ad servers.

Number of organizations that mention technology

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Which job functions commonly mention SSPs?

Bioinformatics

0.3% of all Bioinformatics jobs mention SSPs

View 30 jobs on Sumble

Product Manager

110 Product Manager jobs mention SSPs

View 110 jobs on Sumble

Account Executive

184 Account Executive jobs mention SSPs

View 184 jobs on Sumble

Sales

242 Sales jobs mention SSPs

View 242 jobs on Sumble

Marketing

180 Marketing jobs mention SSPs

View 180 jobs on Sumble

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Which organizations are mentioning SSPs?

GroupM

Professional Services

Publicis Groupe

Professional Services

Spark Foundry

Professional Services

Amazon

Retail Trade

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**SSPs**

What is SSPs?

What other technologies are related to SSPs?

SSPs Competitor Technologies

SSPs Complementary Technologies

Which job functions commonly mention SSPs?

Which organizations are mentioning SSPs?

Find the right accounts, contact, message, and time to sell

SSPs