SSPs Insights | Sumble

What is SSPs?

Supply-Side Platforms (SSPs) are technology platforms used by online publishers and digital out-of-home (DOOH) media owners to automate and manage the sale of their advertising inventory. SSPs enable publishers to connect to multiple ad exchanges, Demand-Side Platforms (DSPs), and ad networks simultaneously, maximizing their revenue by selling impressions to the highest bidder. They provide tools for inventory management, yield optimization, and reporting.

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What other technologies are related to SSPs?

SSPs Competitor Technologies

ad exchanges

Ad exchanges, like SSPs, connect publishers with advertisers to sell ad inventory, making them competitors.

mentioned alongside SSPs in 24% (148) of relevant job posts

Exchanges

Exchanges and SSPs serve similar functions in connecting publishers with ad buyers.

mentioned alongside SSPs in 39% (63) of relevant job posts

Ad Networks

Ad networks aggregate ad inventory from publishers and sell it to advertisers. SSPs offer similar functionality but typically offer more direct control to publishers, putting them in competition.

mentioned alongside SSPs in 20% (68) of relevant job posts

GAM

Google Ad Manager (GAM) is an ad server platform that competes with SSPs by offering a similar set of services to publishers.

mentioned alongside SSPs in 4% (63) of relevant job posts

Google Ad Manager

Google Ad Manager competes directly with SSPs by offering publishers ad serving and yield management capabilities.

mentioned alongside SSPs in 2% (108) of relevant job posts

SSPs Complementary Technologies

DSPs

DSPs (Demand-Side Platforms) are complementary to SSPs (Supply-Side Platforms). DSPs are used by advertisers to buy ad space, while SSPs are used by publishers to sell it.

mentioned alongside SSPs in 17% (1.1k) of relevant job posts

DMPs

DMPs (Data Management Platforms) provide data that can be used by both SSPs and DSPs to improve targeting and ad relevance, thus are complementary.

mentioned alongside SSPs in 16% (378) of relevant job posts

Ad Servers

Ad Servers are used by publishers to host ads and track performance. SSPs often integrate with ad servers.

mentioned alongside SSPs in 14% (218) of relevant job posts