1,400 companies in our data use Baidu, and 353 of them name it in job posts they wrote. From October 2025 to August 2026, 223 job posts named it. Digital Marketing roles mention it most.
The companies with the most job posts naming Baidu are Agoda (108), GroupM (52) and First Page (36). Four of these five companies are in Professional Services.
CompanyPostsPeopleRecent job post
AgodaScientific and Technical Services · first seen Oct 20231082
"Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines."Marketing Data Analyst (Bangkok Based, Relocation provided), Oct 23, 2026
GroupMProfessional Services · first seen Jun 2023524
"…Baidu and performance marketing media platforms."Search Associate Director, Mar 9, 2025
First PageProfessional Services · first seen Dec 2023360
"Baidu, LinkedIn Business Manager, WeChat & Amazon Ads is a strong bonus."Digital Performance Manager, May 17, 2026
EternityXProfessional Services · first seen Jan 2024196
"Experience in handling China Related Media platforms (such as Xiaohongshu, Baidu, Wechat, Weibo, 360...etc) is preferable"Senior Account Executive / Associate Account Manager (Performance), Oct 21, 2026
TDCXProfessional Services · first seen Nov 2024171
"…digital marketing campaigns across multiple channels, including Google, LinkedIn, Bing, Baidu, and Naver, to attract and convert potential customers."Senior Digital Marketing Specialist (Chinese Speaking), Aug 1, 2026
0.11 in every 10,000 job posts named Baidu from June to August 2026, against 0.13 from March to May. One company accounts for most of that change.
Show the data
Month
Job posts naming Baidu
All job posts
Per 10,000
Oct 2025
16
1,413,673
0.11
Nov 2025
23
1,822,119
0.13
Dec 2025
11
1,236,103
0.09
Jan 2026
24
1,828,002
0.13
Feb 2026
18
1,856,647
0.10
Mar 2026
21
1,850,711
0.11
Apr 2026
11
1,728,886
0.06
May 2026
37
1,821,509
0.20
Jun 2026
16
1,909,496
0.08
Jul 2026
25
1,815,180
0.14
Aug 2026
21
1,835,698
0.11
How many companies named Baidu in a job post for the first time in recent months?
From June to August 2026, 23 companies posted their first job naming Baidu; 15 did from March to May. That brings the companies naming it for the first time since October 2025 to 62, through August 2026.
March to May 202615
June to August 202623
October 2025 to August 202662
Companies whose first job post naming it appeared in that period. Recruiters, staffing firms and job boards are left out.
How do we know which companies use Baidu?
353 companies name Baidu in their own job posts. The other 1,047 show up because employees list it on their profiles. 59 show up in both job posts and employees' profiles.
How we knowCompaniesShare
Job posts name Baidu
35325%
Employees' profiles list Baidu
1,04775%
1,400 companies. Each is counted once, under the strongest evidence we have for it.
What size are the companies that use Baidu?
35% of Baidu users are companies with 50 to 999 employees, close to the mix on the typical tech page. 341 of its companies have fewer than 50 employees.
Share of its companies
Typical tech page
ShareTypical
Under 50 employees
24%22%
50 to 999
35%38%
1,000 to 5,000
18%17%
Over 5,000
22%23%
Where are Baidu companies based?
Baidu has an unusually large following in Hong Kong: 6.6% of its companies, against 0.21% on the typical tech page. Its companies are based in 62 countries and territories.
ShareTypical
United States
29%43%
China
13%0.48%
United Kingdom
8.9%6.4%
Hong Kong
6.6%0.21%
Singapore
4.5%0.92%
France
4.3%4.6%
Companies in 62 countries and territories. Shares are of companies with a known headquarters country.
Show the data
Country
Companies
Share
Typical tech page
United States
393
29%
43%
China
178
13%
0.48%
United Kingdom
119
8.9%
6.4%
Hong Kong
88
6.6%
0.21%
Singapore
60
4.5%
0.92%
France
57
4.3%
4.6%
Which teams work with Baidu?
Job posts most often place Baidu with marketing, performance marketing and digital marketing teams. Apac marketing and global marketing teams follow, at 4 companies each.
TeamCompanies
Marketing
14
Performance marketing
8
Digital marketing
5
Apac marketing
4
Global marketing
4
Account management
2
What else do Baidu companies use?
Bilibili, Xiaohongshu and WeChat show up far more often at Baidu companies than at companies of the same size. Next is Adform: 5.5% of these companies use it, against 0.21% of similar ones.
Share of the 253 Baidu companies counted here whose job posts also name the tool
Typical for companies the same size
Which companies started naming Baidu in job posts recently?
Between April and August 2026, 26 companies with 50 or more employees first named Baidu in a job post, 4 of them with more than 5,000 employees. Among the new mid-market companies, iHerb posted the most jobs naming it: 5.
Companies that named Baidu in a job post for the first time between April and August 2026, ranked by their job posts in those months. AI-native companies get a group of their own, whatever their size. Recruiters and job boards are left out.
Which roles mention Baidu most?
Digital Marketing and Marketing roles account for 33% of the job posts that name Baidu. The top four roles cover 53% of these job posts.
RoleSharePosts
Digital Marketing
19%42
Marketing
14%32
Performance Marketing
13%28
Marketing Analyst
7.2%16
Account Manager
3.6%8
Growth Marketing
2.7%6
Show the data
Role
Share
Oct 2025 to Aug 2026
Mar to May 2026
Jun to Aug 2026
Digital Marketing
19%
42
13
11
Marketing
14%
32
3
9
Performance Marketing
13%
28
9
7
Marketing Analyst
7.2%
16
2
2
Account Manager
3.6%
8
2
4
Growth Marketing
2.7%
6
1
5
About this data
Sumble built this page. Sumble gives sales, marketing and other GTM teams technographics and hiring signals for the companies they sell to: the technologies each company uses, which teams are hiring and for what, and who reports to whom. That helps a team know who to contact, why now, and what to say.
Sumble covers more than 3.6 million companies, 93 million job posts collected since 2022 and 194 million employee profiles, and tracks more than 37,000 technologies. It finds which technologies a company uses by reading its job posts and its employees' public profiles.
Sumble has a free plan, and the same data is available through its API and MCP server.
A company counts when its own job posts or its employees' public profiles name the technology. Hiring is that technology's share of all job posts collected each month. Quotes are copied word for word from the companies' job posts.
Every figure on this page comes from Sumble's own analysis, and you won't find it outside Sumble.
