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Xiaohongshu

Last updated May 21, 2025, generated by Sumble

What is Xiaohongshu?

Xiaohongshu (Little Red Book) is a Chinese social media and e-commerce platform. It is a popular platform where users share product reviews, lifestyle content, and shopping experiences, often featuring fashion, beauty, travel, and food. It combines features of Instagram and Pinterest, allowing users to discover new products and trends through user-generated content and influencer marketing, and then purchase those items directly through the platform.

Find 377 organizations using Xiaohongshu on Sumble →

What other technologies are related to Xiaohongshu?

Xiaohongshu Competitor Technologies

Douyin

Douyin (TikTok in China) is a short-video platform that competes directly with Xiaohongshu for user attention and content creators, though Xiaohongshu contains more long-form content.

Weibo

Weibo is a microblogging platform that competes with Xiaohongshu for user attention and content creators, although their content focus and target demographics differ slightly.

Instagram

Instagram is a visual-first social media platform that serves as a competitor to Xiaohongshu, with similar content like lifestyle, fashion and beauty.

TikTok

TikTok is a short-video platform that competes directly with Xiaohongshu for user attention and content creators.

Facebook

Facebook competes with Xiaohongshu for user attention in the broader social media landscape.

YouTube

YouTube is a video-sharing platform that competes with Xiaohongshu for user attention in the broader social media landscape.

Twitter

Twitter competes with Xiaohongshu for user attention in the broader social media landscape.

Number of organizations that mention technology

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Xiaohongshu Complementary Technologies

WeChat

WeChat is a messaging and social networking app that can be used to share content from Xiaohongshu. WeChat Pay can also be used on Xiaohongshu, forming a complementary relationship.

SEM

Search Engine Marketing can drive traffic to Xiaohongshu content, increasing its reach and visibility.

SEO

Search Engine Optimization can drive traffic to Xiaohongshu content, increasing its reach and visibility.

Number of organizations that mention technology

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Which job functions commonly mention Xiaohongshu?

Social Media Manager

0.1% of all Social Media Manager jobs mention Xiaohongshu

View 155 jobs on Sumble

Digital Marketing

0.1% of all Digital Marketing jobs mention Xiaohongshu

View 265 jobs on Sumble

Marketing

507 Marketing jobs mention Xiaohongshu

View 507 jobs on Sumble

Content Creator

19 Content Creator jobs mention Xiaohongshu

View 19 jobs on Sumble

Business Development

18 Business Development jobs mention Xiaohongshu

View 18 jobs on Sumble

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**Xiaohongshu**

What is Xiaohongshu?

What other technologies are related to Xiaohongshu?

Xiaohongshu Competitor Technologies

Xiaohongshu Complementary Technologies

Which job functions commonly mention Xiaohongshu?

Find the right accounts, contact, message, and time to sell

Xiaohongshu