1,459 companies use Xiaohongshu, based on their job posts and their employees' public profiles. Its share of job posts held steady in the three months to August 2026; 703 job posts named it from October 2025 to August 2026. It comes up most in Marketing job posts.
Which companies name Xiaohongshu in the most job posts?
2 Open Thinkia Group, Up Tree Marketing Sdn Bhd and WECOFA MY mention Xiaohongshu in the most job posts. Four of these five companies are in Professional Services.
CompanyPostsRecent job post
2 Open Thinkia GroupProfessional Services · first seen Nov 202440
"Manage day-to-day operations of client storefronts on Chinese marketplaces (Tmall, JD) and social platforms (Douyin, Xiaohongshu)."Junior Account Manager E-commerce (Shanghai), Oct 23, 2026
Up Tree Marketing Sdn BhdProfessional Services · first seen Dec 202336
"Manage high-volume posting across platforms including Facebook, TikTok, YouTube, and Xiao Hong Shu."Digital Marketer (Chinese & English), Oct 21, 2026
WECOFA MYProfessional Services · first seen May 202523
"(Meta, Google, TikTok, XHS, etc.) to drive leads and conversions."Digital Marketing Executive(Chinese&English), Nov 1, 2026
EternityXProfessional Services · first seen Jan 202420
"You’ll lead KOL campaign execution across China social media platforms including Xiaohongshu, partner with clients and act as an advisor on developing engaging influencer marketing strategies that meet…"(Associate) Account Manager (KOL/ Influencer Marketing), May 28, 2026
Alpro Pharmacy Sdn Bhdfirst seen Dec 202319
"Structured campaign rollouts across TikTok, IG, XiaoHongShu"Digital Influence Project Manager (ADC), Apr 28, 2026
Hiring for Xiaohongshu barely changed, at 0.38 in every 10,000 job posts from June to August 2026 against 0.39 from March to May. Its busiest month was October 2025, at 0.47.
Show the data
Month
Job posts naming Xiaohongshu
All job posts
Per 10,000
Oct 2025
66
1,413,673
0.47
Nov 2025
75
1,822,119
0.41
Dec 2025
31
1,236,103
0.25
Jan 2026
53
1,828,002
0.29
Feb 2026
59
1,856,647
0.32
Mar 2026
66
1,850,711
0.36
Apr 2026
69
1,728,886
0.40
May 2026
74
1,821,509
0.41
Jun 2026
67
1,909,496
0.35
Jul 2026
82
1,815,180
0.45
Aug 2026
61
1,835,698
0.33
How many companies named Xiaohongshu in a job post for the first time in recent months?
From June to August 2026, 73 companies posted their first job naming Xiaohongshu; 87 did from March to May. That brings the companies naming it for the first time since October 2025 to 254, through August 2026.
March to May 202687
June to August 202673
October 2025 to August 2026254
Companies whose first job post naming it appeared in that period. Recruiters, staffing firms and job boards are left out.
How do we know which companies use Xiaohongshu?
Job posts carry most of the evidence for Xiaohongshu: 68% of these companies name it in posts they wrote. 56 show up in both job posts and employees' profiles.
How we knowCompaniesShare
Job posts name Xiaohongshu
99768%
Employees' profiles list Xiaohongshu
46232%
1,459 companies. Each is counted once, under the strongest evidence we have for it.
What size are the companies that use Xiaohongshu?
The largest group of Xiaohongshu users is companies with fewer than 50 employees (46%), more than on the typical tech page. 169 of its companies have more than 5,000 employees.
Share of its companies
Typical tech page
ShareTypical
Under 50 employees
46%22%
50 to 999
32%38%
1,000 to 5,000
10%17%
Over 5,000
12%23%
Where are Xiaohongshu companies based?
Malaysia has the most Xiaohongshu companies (21%), but Hong Kong stands out: 11% of them, against 0.21% on the typical tech page. Its companies are based in 45 countries and territories.
ShareTypical
Malaysia
21%0.38%
Singapore
15%0.92%
United States
15%43%
Hong Kong
11%0.21%
China
7.7%0.48%
United Kingdom
6.7%6.4%
Companies in 45 countries and territories. Shares are of companies with a known headquarters country.
Show the data
Country
Companies
Share
Typical tech page
Malaysia
274
21%
0.38%
Singapore
205
15%
0.92%
United States
204
15%
43%
Hong Kong
142
11%
0.21%
China
103
7.7%
0.48%
United Kingdom
90
6.7%
6.4%
Which teams work with Xiaohongshu?
At 36 companies, the team named in Xiaohongshu job posts is marketing, at least twice the next. Digital marketing and social media teams come next, at 11 and 8 companies.
TeamCompanies
Marketing
36
Digital marketing
11
Social media
8
Digital
5
Brand marketing
4
Communications
4
What else do Xiaohongshu companies use?
43% of Xiaohongshu companies also use WeChat, against 0.47% of similar companies. Baidu is 78 times as common as usual, at 6.2%.
Share of the 885 Xiaohongshu companies counted here whose job posts also name the tool
Typical for companies the same size
Which companies started naming Xiaohongshu in job posts recently?
68 companies with 50 or more employees picked up Xiaohongshu in their job posts from April to August 2026. Among the new enterprise companies, Stripe posted the most jobs naming it: 6.
Companies that named Xiaohongshu in a job post for the first time between April and August 2026, ranked by their job posts in those months. AI-native companies get a group of their own, whatever their size. Recruiters and job boards are left out.
Which roles mention Xiaohongshu most?
No single role dominates for Xiaohongshu; Marketing leads with 19% of the job posts. Social Media Manager is second, at 15%.
RoleSharePosts
Marketing
19%132
Social Media Manager
15%106
Digital Marketing
13%91
Account Manager
3.8%27
Influencer Marketing
3.3%23
Content Creator
3%21
Show the data
Role
Share
Oct 2025 to Aug 2026
Mar to May 2026
Jun to Aug 2026
Marketing
19%
132
38
40
Social Media Manager
15%
106
29
20
Digital Marketing
13%
91
19
20
Account Manager
3.8%
27
7
9
Influencer Marketing
3.3%
23
4
5
Content Creator
3%
21
8
4
About this data
Sumble built this page. Sumble gives sales, marketing and other GTM teams technographics and hiring signals for the companies they sell to: the technologies each company uses, which teams are hiring and for what, and who reports to whom. That helps a team know who to contact, why now, and what to say.
Sumble covers more than 3.6 million companies, 93 million job posts collected since 2022 and 194 million employee profiles, and tracks more than 37,000 technologies. It finds which technologies a company uses by reading its job posts and its employees' public profiles.
Sumble has a free plan, and the same data is available through its API and MCP server.
A company counts when its own job posts or its employees' public profiles name the technology. Hiring is that technology's share of all job posts collected each month. Quotes are copied word for word from the companies' job posts.
Every figure on this page comes from Sumble's own analysis, and you won't find it outside Sumble.
