# Companies using Baidu

1,400 companies in our data use Baidu, and 353 of them name it in job posts they wrote. From October 2025 to August 2026, 223 job posts named it. Digital Marketing roles mention it most.

Data as of November 9, 2026. Source: Sumble.

## Which companies name Baidu in the most job posts?

The companies with the most job posts naming Baidu are Agoda (108), GroupM (52) and First Page (36). Four of these five companies are in Professional Services.

| Company | Job posts | People | Recent job post |
|---|---:|---:|---|
| [Agoda](https://sumble.com/orgs/agoda) | 108 | 2 | "Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines." (Marketing Data Analyst (Bangkok Based, Relocation provided), Oct 23, 2026) |
| [GroupM](https://sumble.com/orgs/groupm) | 52 | 4 | "…Baidu and performance marketing media platforms." (Search Associate Director, Mar 9, 2025) |
| [First Page](https://sumble.com/orgs/firstpage-digital) | 36 | 0 | "Baidu, LinkedIn Business Manager, WeChat & Amazon Ads is a strong bonus." (Digital Performance Manager, May 17, 2026) |
| [EternityX](https://sumble.com/orgs/eternityx-marketing-technology) | 19 | 6 | "Experience in handling China Related Media platforms (such as Xiaohongshu, Baidu, Wechat, Weibo, 360...etc) is preferable" (Senior Account Executive / Associate Account Manager (Performance), Oct 21, 2026) |
| [TDCX](https://sumble.com/orgs/tdcx-hk) | 17 | 1 | "…digital marketing campaigns across multiple channels, including Google, LinkedIn, Bing, Baidu, and Naver, to attract and convert potential customers." (Senior Digital Marketing Specialist (Chinese Speaking), Aug 1, 2026) |

## Is hiring for Baidu growing?

0.11 in every 10,000 job posts named Baidu from June to August 2026, against 0.13 from March to May. One company accounts for most of that change.

| Month | Job posts naming it | All job posts | Per 10,000 job posts |
|---|---:|---:|---:|
| Oct 2025 | 16 | 1,413,673 | 0.11 |
| Nov 2025 | 23 | 1,822,119 | 0.13 |
| Dec 2025 | 11 | 1,236,103 | 0.09 |
| Jan 2026 | 24 | 1,828,002 | 0.13 |
| Feb 2026 | 18 | 1,856,647 | 0.10 |
| Mar 2026 | 21 | 1,850,711 | 0.11 |
| Apr 2026 | 11 | 1,728,886 | 0.06 |
| May 2026 | 37 | 1,821,509 | 0.20 |
| Jun 2026 | 16 | 1,909,496 | 0.08 |
| Jul 2026 | 25 | 1,815,180 | 0.14 |
| Aug 2026 | 21 | 1,835,698 | 0.11 |

## How many companies named Baidu in a job post for the first time in recent months?

From June to August 2026, 23 companies posted their first job naming Baidu; 15 did from March to May. That brings the companies naming it for the first time since October 2025 to 62, through August 2026.

| Period | Companies naming it in a job post for the first time |
|---|---:|
| March to May 2026 | 15 |
| June to August 2026 | 23 |
| October 2025 to August 2026 | 62 |

Companies whose first job post naming it appeared in that period. Recruiters, staffing firms and job boards are left out.

## How do we know which companies use Baidu?

353 companies name Baidu in their own job posts. The other 1,047 show up because employees list it on their profiles. 59 show up in both job posts and employees' profiles.

| How we know | Companies | Share |
|---|---:|---:|
| Job posts name Baidu | 353 | 25% |
| Employees' profiles list Baidu | 1,047 | 75% |

## What size are the companies that use Baidu?

35% of Baidu users are companies with 50 to 999 employees, close to the mix on the typical tech page. 341 of its companies have fewer than 50 employees.

| Size | Share | Typical tech page |
|---|---:|---:|
| Under 50 employees | 24% | 22% |
| 50 to 999 | 35% | 38% |
| 1,000 to 5,000 | 18% | 17% |
| Over 5,000 | 22% | 23% |

## Where are Baidu companies based?

Baidu has an unusually large following in Hong Kong: 6.6% of its companies, against 0.21% on the typical tech page. Its companies are based in 62 countries and territories.

| Country | Companies | Share | Typical tech page |
|---|---:|---:|---:|
| United States | 393 | 29% | 43% |
| China | 178 | 13% | 0.48% |
| United Kingdom | 119 | 8.9% | 6.4% |
| Hong Kong | 88 | 6.6% | 0.21% |
| Singapore | 60 | 4.5% | 0.92% |
| France | 57 | 4.3% | 4.6% |

## Which teams work with Baidu?

Job posts most often place Baidu with marketing, performance marketing and digital marketing teams. Apac marketing and global marketing teams follow, at 4 companies each.

| Team | Companies |
|---|---:|
| Marketing | 14 |
| Performance marketing | 8 |
| Digital marketing | 5 |
| Apac marketing | 4 |
| Global marketing | 4 |
| Account management | 2 |

## Which roles mention Baidu most?

Digital Marketing and Marketing roles account for 33% of the job posts that name Baidu. The top four roles cover 53% of these job posts.

| Role | Share | Oct 2025 to Aug 2026 | Mar to May 2026 | Jun to Aug 2026 |
|---|---:|---:|---:|---:|
| Digital Marketing | 19% | 42 | 13 | 11 |
| Marketing | 14% | 32 | 3 | 9 |
| Performance Marketing | 13% | 28 | 9 | 7 |
| Marketing Analyst | 7.2% | 16 | 2 | 2 |
| Account Manager | 3.6% | 8 | 2 | 4 |
| Growth Marketing | 2.7% | 6 | 1 | 5 |

## Which companies started naming Baidu in job posts recently?

Between April and August 2026, 26 companies with 50 or more employees first named Baidu in a job post, 4 of them with more than 5,000 employees. Among the new mid-market companies, iHerb posted the most jobs naming it: 5.

| Group | Company | Job posts, April to August 2026 |
|---|---|---:|
| Commercial | [THE COCKTAIL](https://sumble.com/orgs/cocktail) | 3 |
| Commercial | [Quantum](https://sumble.com/orgs/qih-group) | 3 |
| Commercial | [Hospital Picaso](https://sumble.com/orgs/hospital-picaso) | 2 |
| Commercial | [台达电子企业管理(上海)有限公司](https://sumble.com/orgs/台达电子企业管理-上海-有限公司) | 2 |
| Commercial | [Fastmarkets](https://sumble.com/orgs/fastmarkets) | 1 |
| Mid-market | [iHerb](https://sumble.com/orgs/iherb) | 5 |
| Mid-market | [SCG](https://sumble.com/orgs/scg-1) | 1 |
| Mid-market | [tesa](https://sumble.com/orgs/tesa-tape) | 1 |
| Mid-market | [Klaviyo](https://sumble.com/orgs/klaviyo) | 1 |
| Mid-market | [Singapore Management University](https://sumble.com/orgs/singapore-management-university) | 1 |
| Enterprise | [Infor](https://sumble.com/orgs/infor) | 3 |
| Enterprise | [Sandvik](https://sumble.com/orgs/sandvik) | 2 |
| Enterprise | [Stripe](https://sumble.com/orgs/stripe) | 2 |
| Enterprise | [Fisher Investments](https://sumble.com/orgs/fisher-investments) | 2 |

Companies that named Baidu in a job post for the first time between April and August 2026, ranked by their job posts in those months. AI-native companies get a group of their own, whatever their size. Recruiters and job boards are left out.

## What else do Baidu companies use?

Bilibili, Xiaohongshu and WeChat show up far more often at Baidu companies than at companies of the same size. Next is Adform: 5.5% of these companies use it, against 0.21% of similar ones.

| Tool | Companies | Also name it | Typical | Times as common |
|---|---:|---:|---:|---:|
| Bilibili | 17 | 6.7% | 0.08% | 83 times |
| Xiaohongshu | 55 | 22% | 0.28% | 78 times |
| WeChat | 146 | 58% | 0.87% | 66 times |
| Adform | 14 | 5.5% | 0.21% | 26 times |
| Google Display & Video 360 | 13 | 5.1% | 0.21% | 24 times |
| Google Search Ads 360 | 25 | 9.9% | 0.46% | 22 times |
| Alibaba Cloud | 20 | 7.9% | 0.4% | 20 times |
| Amazon DSP | 18 | 7.1% | 0.39% | 18 times |

Shares are out of the 253 companies whose job posts name Baidu, not counting firms whose job posts name almost every technology.

## About this data

Sumble built this page. Sumble gives sales, marketing and other GTM teams technographics and hiring signals for the companies they sell to: the technologies each company uses, which teams are hiring and for what, and who reports to whom. That helps a team know who to contact, why now, and what to say.

Sumble covers more than 3.6 million companies, 93 million job posts collected since 2022 and 194 million employee profiles, and tracks more than 37,000 technologies. It finds which technologies a company uses by reading its job posts and its employees' public profiles.

Sumble has a free plan, and the same data is available through its API and MCP server.

A company counts when its own job posts or its employees' public profiles name the technology. Hiring is that technology's share of all job posts collected each month. Quotes are copied word for word from the companies' job posts.

Every figure on this page comes from Sumble's own analysis, and you won't find it outside Sumble.