Unica
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Explore more → **Unica**
What is Unica?
HCL Unica (formerly IBM Unica) is an integrated marketing automation platform. It provides tools for campaign management, lead management, email marketing, customer analytics, and real-time personalization. It is commonly used by marketing teams to automate and orchestrate marketing campaigns across multiple channels (e.g., email, SMS, web, mobile) to improve customer engagement and drive revenue.
What other technologies are related to Unica?
Unica Competitor Technologies
Adobe Campaign
Adobe Campaign is a direct competitor to Unica, offering similar marketing automation and campaign management capabilities.
RedPoint
RedPoint Global offers a customer data platform and marketing automation, competing with Unica's offerings.
Aprimo
Aprimo provides marketing resource management and marketing automation, making it a competitor to Unica.
Responsys
Responsys (Oracle) is a direct competitor, offering email marketing and cross-channel campaign management.
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a major competitor, offering a broad suite of marketing automation and customer engagement tools.
Pega
Pega provides customer relationship management and marketing automation capabilities, competing with Unica.
Marketo
Marketo (Adobe) is a competitor, offering marketing automation software for lead management and email marketing.
Eloqua
Eloqua (Oracle) is a competitor, providing marketing automation and demand generation solutions.
Number of organizations that mention technology
461
Unica
2,108
Adobe Campaign
116
RedPoint
298
Aprimo
437
Responsys
12,457
Salesforce Marketing Cloud
3,285
Pega
10,315
Marketo
2,551
Eloqua
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Unica Complementary Technologies
Adobe Analytics
Adobe Analytics provides web analytics that can be used to provide data to Unica for campaign optimization.
Tableau
Tableau can be used to visualize and analyze marketing data from Unica, providing valuable insights.
Informatica
Informatica is used for data integration, which can help bring data into and out of Unica.
Number of organizations that mention technology
ⓘ Tap on a tech to explore matching organizations
Which job functions commonly mention Unica?
Marketing Operations
0.1% of all Marketing Operations jobs mention Unica
View 77
jobs on Sumble
Data Analyst
177 Data Analyst jobs mention Unica
View 177
jobs on Sumble
Marketing
353 Marketing jobs mention Unica
View 353
jobs on Sumble
Analyst
148 Analyst jobs mention Unica
View 148
jobs on Sumble
Data, Analytics & Machine Learning
194 Data, Analytics & Machine Learning jobs mention Unica
View 194
jobs on Sumble
Which organizations are mentioning Unica?
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