Tech Insights

Unica

Last updated May 16, 2025, generated by Sumble

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What is Unica?

HCL Unica (formerly IBM Unica) is an integrated marketing automation platform. It provides tools for campaign management, lead management, email marketing, customer analytics, and real-time personalization. It is commonly used by marketing teams to automate and orchestrate marketing campaigns across multiple channels (e.g., email, SMS, web, mobile) to improve customer engagement and drive revenue.

Find organizations using Unica on Sumble →

What other technologies are related to Unica?

Unica Competitor Technologies

Adobe Campaign is a direct competitor to Unica, offering similar marketing automation and campaign management capabilities.

mentioned alongside Unica in 5% (456) of relevant job posts

RedPoint Global offers a customer data platform and marketing automation, competing with Unica's offerings.

mentioned alongside Unica in 22% (79) of relevant job posts

Aprimo provides marketing resource management and marketing automation, making it a competitor to Unica.

mentioned alongside Unica in 4% (53) of relevant job posts

Responsys (Oracle) is a direct competitor, offering email marketing and cross-channel campaign management.

mentioned alongside Unica in 3% (51) of relevant job posts

Salesforce Marketing Cloud

Salesforce Marketing Cloud is a major competitor, offering a broad suite of marketing automation and customer engagement tools.

mentioned alongside Unica in 1% (279) of relevant job posts

Pega provides customer relationship management and marketing automation capabilities, competing with Unica.

mentioned alongside Unica in 1% (159) of relevant job posts

Marketo (Adobe) is a competitor, offering marketing automation software for lead management and email marketing.

mentioned alongside Unica in 0% (195) of relevant job posts

Eloqua (Oracle) is a competitor, providing marketing automation and demand generation solutions.

mentioned alongside Unica in 1% (96) of relevant job posts

Unica Complementary Technologies

Adobe Analytics

Adobe Analytics provides web analytics that can be used to provide data to Unica for campaign optimization.

mentioned alongside Unica in 0% (51) of relevant job posts

Tableau can be used to visualize and analyze marketing data from Unica, providing valuable insights.

mentioned alongside Unica in 0% (202) of relevant job posts

Informatica is used for data integration, which can help bring data into and out of Unica.

mentioned alongside Unica in 0% (51) of relevant job posts

Which job functions mention Unica?

Job function

Jobs mentioning Unica

Orgs mentioning Unica

Marketing

0% (353) job posts

120 organizations

Data, Analytics & Machine Learning

0% (194) job posts

10 organizations

Data Analyst

0% (177) job posts

65 organizations

Analyst

0% (148) job posts

69 organizations

Marketing Operations

0% (77) job posts

20 organizations

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Which organizations are mentioning Unica?

Organization

Industry

Matching Teams

Matching People

Finance and Insurance

Finance and Insurance

American Express

Finance and Insurance

Retail Trade

Professional Services

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