mParticle Insights

What is mParticle?

mParticle is a customer data platform (CDP) that helps businesses collect, organize, and activate their customer data. It aggregates data from various sources (e.g., mobile apps, websites, CRM systems) and provides tools for data governance, identity resolution, and audience segmentation. This unified data can then be used to personalize marketing campaigns, improve customer experiences, and gain insights into customer behavior across different channels.

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What other technologies are related to mParticle?

mParticle Competitor Technologies

Segment

Segment is a Customer Data Platform (CDP) that competes directly with mParticle in data collection, identity resolution, and data routing.

mentioned alongside mParticle in 5% (333) of relevant job posts

Lytics

Lytics is a CDP that competes with mParticle by offering similar data management, identity resolution, and personalization capabilities.

mentioned alongside mParticle in 18% (63) of relevant job posts

Tealium

Tealium is a CDP that competes with mParticle by providing similar data management, identity resolution, and customer data activation features.

mentioned alongside mParticle in 3% (181) of relevant job posts

Adobe Experience Platform

Adobe Experience Platform is a CDP that competes with mParticle in providing data management, identity resolution, and real-time personalization capabilities.

mentioned alongside mParticle in 2% (80) of relevant job posts

mParticle Complementary Technologies

Braze

Braze is a customer engagement platform that can be integrated with mParticle to send personalized messages and campaigns based on the data collected and managed by mParticle.

mentioned alongside mParticle in 3% (417) of relevant job posts

Kochava

Kochava is a mobile attribution and analytics platform that can be integrated with mParticle to provide attribution data and measure the performance of marketing campaigns.

mentioned alongside mParticle in 9% (81) of relevant job posts

Branch

Branch is a mobile linking and attribution platform that can be integrated with mParticle to improve user acquisition and engagement.

mentioned alongside mParticle in 5% (83) of relevant job posts