RudderStack is a Customer Data Platform (CDP) designed for developers. It helps collect, unify, and route customer data from various sources (like websites, mobile apps, and servers) to numerous destinations (such as analytics tools, data warehouses, and marketing automation platforms). It's commonly used for building a customer data pipeline that enables personalized experiences, advanced analytics, and data-driven decision-making while offering control over data privacy and security. Rudderstack differentiates itself by offering both cloud and on-premise deployments, allowing users to choose where their data is processed and stored.
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