Motivational Interviewing (MI) is a collaborative, person-centered form of guiding to elicit and strengthen motivation for change. It is commonly used in healthcare, counseling, and social work to help individuals resolve ambivalence about behavior change by exploring their own reasons for wanting to change and developing a plan to achieve their goals. MI focuses on creating a supportive environment and using techniques like open-ended questions, affirmations, reflective listening, and summaries to facilitate change.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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